By convergence, I mean the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behavior of media audiences who would go almost anywhere in search of the kinds of entertainment experiences they wanted. Content convergence Content convergence is understood as a series of processes of convergence, integration and intersecting of the media in the range of its content during the whole process of its creation, starting with planning, through creating and supplying, to using. Such enablers permit the collection of users’ behaviour through several feedback channels facilitating hyper-personalised services, novel forms of participatory content for e.g. Henry Jenkins is accepted by media academics to be the father of the term with his book Convergence Culture: where old and new media collide. . Content convergence means portability. 3. 3.4 Convergence has been defined as: The interlinking of computing and ICTs, communication networks, and media content that has occurred with the development and popularisation of the Internet, and the convergent products, services and activities that have emerged in the digital media space. Newspapers and magazines’ print versions have seen major declines in readership and circulation since the mass adoption of the Internet (and the expectation of many web readers that content be free). Paul Keller – nigerian VCDs at kwakoe – CC BY 2.0. Das Studienprogramm Master Media and Convergence Management vermittelt zentrale Kompetenzen in den Bereichen Medien und Kommunikation, Management und Marketing und in der Technik. In the modern media age, the once rigid boundaries between traditional media channels are gradually being broken down against the onslaught of media convergence. This essay will discuss the importance of media convergence in the new media age. It takes completely separate ideas and smashes them together, so that we're left with one big idea. From an end user perspective—those consuming and contributing—media convergence involves digital technologies that encode and decode multiple streams of (in this case) science content. Media convergence is the joining, or ''converging,'' of distinct technologies into one. The convergence of media and content enable new roles for the users as procumers (i.e. When more and more different kinds of media are transformed into digital content, as Jenkins notes, “we expand the potential relationships between them and enable them to flow across platforms (Jenkins, 2001).” Figure 1.7 . Media Convergence has brought about a shift in the control that the content creator had over it’s property. Innovation Actions – Media and Content Convergence: opportunities for new personal and immersive experiences. Henry Jenkins describes convergence as ‘a situation where multiple media systems coexist and where media content flows fluidly across them’ (2006: 282). Media convergence is something that impacts us all, and such has become the way of life, that society adapts and changes accordingly. Convergence, simply put, is how individual consumers interact with others on a social level and use various media platforms to create new experiences, new forms of media and content that connect us socially, and not just to other consumers, but to the corporate producers of media in ways that have not been as readily accessible in the past. Films, literature, radio and television broadcasts are no longer consumed in their traditional original media, but rather as … Convergence among different communication and delivery platforms offers unprecedented opportunities. They should be exploited in order to develop immersive environments able to enhance users' experience in content consumption. the list goes on and on. producers/consumers) that actively communicate with and within the media. We are not the center of the universe and our content, media and channels are merely servants of business goals, the customer journey and relevance as a way to revenue. With the advent of blogs, mobiles and emails the consumers are exposed to large amount of unbranded content. Content in media convergence ensures that people are reached with the right message, individual, and time. The expression ‘new media’ has been in use since the 1960s and has had to encompass an … Shrewd companies tap … The convergence of paid, owned and earned media is a natural evolution. Im Mittelpunkt der technischen oder medialen Konvergenz … Innovation Actions – Media and Content Convergence: opportunities for new personal and immersive experiences. • Media convergence brings together the “three Cs” computing, communications, and contents. Convergence marketing strategy revolves around the customer who is at the center, surrounded by various means of communication, content, and technology. Convergence among different communication and delivery platforms offers unprecedented opportunities. . First we started only with written letter, then we proceeded to the ones that were typed on a typewriter, followed by the Fax and email, to the point where we now send a video or voice messages. Media convergence and the transformed media environment. Convergence culture is a theory which recognizes changing relationships and experiences with new media. ICT-19-2017: Media and content convergence Deadline: November 08, 2016 The scope of the proposal is demonstration and validation of new technologies, services and solutions through large scale demonstrations, pilots or close-to-market prototypes exploiting the convergence, interoperability and integration between broadcasting, broadband Internet-based services, audiovisual and social media. They should be exploited in order to develop immersive environments able to enhance users' experience in content consumption. Technological convergence simplifies the production of media content. 4. Together, they have powerful communication potential. For most of the 20th century, media content was delivered through particular platforms, such as books, newspapers, magazines, radio, television, cinema, and video games. Media convergence is important because it can enrich media content, increase media authenticity and produce better journalism (Zhang, 2008). The report is … Content must be well branded to get people engaged. In addition, media convergence is an inevitable result of the development of media. The convergence of media © Heinold, Spiller & Partner Unternehmensberatung GmbH BDU March 7th, 2005 Page 2 In even former times everything was a lot better Aside from telecommunications and media, technological convergence is starting to pervade other old-line industries. The Story Exchange exhibition offers visitors an insight into creating content convergence as part of the Taiwan Creative Content Fest. Content convergence is a move away from content silos. Today, there are many such technology examples like Blogs, social media, news sites, video sites, forums and others wherein like-minded people can be targeted.. The second is social convergence, the process through which consumers become accustomed to multitasking, allowing them to move freely between platforms while searching and utilizing information. Das Studium fokussiert sich dabei auf die Bereiche der technischen, medialen, inhaltlichen und branchenübergreifenden Konvergenz. A seamless interconnection of different media and their smooth interplay is part of the dominant social imaginary of media convergence, since convergence is expected “to allow user experiences to move fluidly through multiple content and devices” (Tavares & Schofield, 2016, p. 246). Paired with content integration, which is combining content from multiple sources.