Take, for example, the smartphone from the lesson’s opening. Examine how convergence is affecting culture and society. BBC is a very famous British public service broadcaster and it is also the largest broadcaster in the world (Collins and Purnell, 1996). An example of Convergence cultrue in simple terms can be explained with a smart phone this is a new media device with both old and new copabilites for viewing media, such as reading a … Media Convergence has brought about a shift in the control that the content creator had over it’s property. Carr worries that the vast array of interlinked information available through the Internet is eroding attention spans and making contemporary minds distracted and less capable of deep, thoughtful engagement with complex ideas and arguments. For example, films may adopt choose-your-own adventure features such that they begin to resemble games. The most extreme example of technological convergence would be the as-yet hypothetical “black box,” one machine that controlled every media function. This concept can be explained more clearly using the example of television industry and its development over the years. One major example of media convergence has involved the newspaper and magazine industry, and to some extent book publishing. These factors have allowed media conglomerates to own different kinds of media (e.g., TV and radio stations and newspapers) in the sam… Customer Code: Creating a Company Customers Love, Be A Great Product Leader (Amplify, Oct 2019), Trillion Dollar Coach Book (Bill Campbell), No public clipboards found for this slide. „blending of the media, telecommunications and Clipping is a handy way to collect important slides you want to go back to later. When television was invented, people predicted the end of radio and film. Organic convergence is multimedia multitasking, or the “natural” outcome of a diverse media world. Take, for example, the smartphone from the lesson’s opening. Some theorists believe that convergence and new media technologies make people smarter by requiring them to make decisions and interact with the media they’re consuming; others fear that the digital age is giving us access to more information but leaving us shallower. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Cassettes, Polaroids, and other seemingly obsolete technologies have been able to thrive—albeit in niche markets—both despite and because of Internet culture. Types of Media Convergence Second, corporate concentration. Even though it feels like we have had it forever, similar to The X-Factor. Sugarscape, The Daily Mail and Digital Spy Forum have their own page’s dedicated to everything X-Factor. When was the last time you used a rotary phone? But convergence hasn’t erased old technologies; instead, it may have just altered the way we use them. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. For example, a mobile phone is expected to make and receive calls and text messages. Poking fun at alarmists who see every new technology as making children more stupid, Johnson jokingly cautions readers against the dangers of book reading: it “chronically understimulates the senses” and is “tragically isolating.” Even worse, books “follow a fixed linear path. Media convergence has …

Finance: Banks have converged and had to adapt to the digital era. The fact that the term is used to describe this adaptation, merging together and transitioning process, is an indication that the ongoing confrontation of old and new technologies is complex and multilayered” (Dwyer 2010). The technologies level the creative content is converted into digital forms that can wirelessly be routed to smart phones, PDA’s, and DVR’s. Media Convergence: The Impact of Social Media, web 2.0 in the Advertising Industry in China - Term Paper Example. Media Convergence has brought about a shift in the control that the content creator had over it’s property. Media convergence has two roles, the first is the technological merging of different media channels – for example, magazines, radio programs, TV shows, and movies, now are available on the Internet through laptops, iPads, and smartphones. You can change your ad preferences anytime. In some cases, mul… Reading is not an active, participatory process; it’s a submissive one.”Steven Johnson, Everything Bad Is Good for You (Riverhead, NY: Riverhead Books, 2005). (Grant and Wilkinson, 2009) As stated by Dwyer, media convergence is the “ process whereby new technologies are accommodated by existing media and communication industries and cultures. Also, the digital distribution of music is an example of media convergence by the adoption of a modular network, as traditional media content is delivered to end-users through a value chain composed of interdependent activities: for example, musician, label, digital music provider, internet provider (see Rogers & Sparviero, 2011). Such actions are enabled by media convergence, the process by which previously distinct technologies come to share tasks and resources. Instead, they are sending text messages to friends, linking news articles on Facebook, commenting on YouTube videos, writing reviews of television episodes to post online, and generally engaging with the culture they consume. This has led to an increase in the competition for consumer’s time and attention that the content creators face. What is Media Convergence? What are examples of media convergence? Convergence is “multiple-platform publishing or integrated journalism ... And then he proceeds to give examples: YouTube is social media while LinkedIn is social networking. There are things that I’m sure I missed, but the smart phone has become the epicenter of technological convergence.
In the past, we use the phone to call each other, it will not received immediately, television could just watch several black and white film, radio and other entertainment medium had to be played on a specific device. It takes completely separate ideas and smashes them together, so that we’re left with one big idea. For instance, what malware is necessary for protection, how do you protect the user, and what information … 1. mobile phone -Henry Jenkins Media Convergence Question on Quora – What is It? The merger of different mediums. Media Convergence unites these 3Cs of Computing, Communications and Content and is an immediate result of digitization and promotion of the Internet. Technological convergence refers to the process where new technology is moving towards single platforms delivering multiple media outputs that can be used to reach audiences, for example, a PS3′s primary function is video gaming but you can download and watch movies from Lovefilm.com on it and also watch catch up TV and music videos. This movie demonstrates many examples of technological, economic, and cultural convergence. Polaroid Corporation, creators of the once-popular instant film cameras, was driven out of business by digital photography in 2008, only to be revived two years later—with pop star Lady Gaga as the brand’s creative director. Media theorist Henry Jenkins has devoted a lot of time to thinking about convergence. Economic convergence, when a single company has interests across many kinds of media. Technological convergence, in which different kinds of technology merge. Media convergence has two roles, the first is the technological merging of different media channels – for example, magazines, radio programs, TV shows, and movies, now are available on the Internet through laptops, iPads, and smartphones. As stated by Dwyer, media convergence is the “ process whereby new technologies are accommodated by existing media and communication industries and cultures. Types of convergence Economic convergence, when a single company has interests across many kinds of media. Media theorist Henry Jenkins identifies the five kinds of convergence as the following: Which argument do you find more compelling, Johnson’s or Carr’s? Now customize the name of a clipboard to store your clips. The jury is still out on how these different types of convergence will affect people on an individual and cultural level. It takes completely separate ideas and smashes them together, so that we’re left with one big idea. All of these habits, formerly common parts of daily life, have been rendered essentially obsolete through the progression of convergence. It is the convergence of many media technologies allowing one media … "Greg learned that the Stonehenge is an example of megalithic art." Technological convergence, in which different kinds of technology merge. The media undertakes a vital function in the society. X-Factor is a clear example of media convergence. slaves discipline diversity high school vs college argument tiger gmo civil disobedience university of michigan drunk driving 12 angry men community service gay marriage obesity cold war. COMMUNICATIONS. Media & Media. The character Harry Potter exists in books, films, toys, amusement park rides, and candy bars. Jenkins’ concept of “organic convergence”—particularly, multitasking—is perhaps most evident in your own lives. BBC is a very famous British public service broadcaster and it is also the largest broadcaster in the world (Collins and Purnell, 1996). However, this multitasking is still quite new and we do not know how media convergence and immersion are shaping culture, people, and individual brains. Global convergence, when geographically distant cultures are able to influence one another. In an age of high resolution, portable printers, and camera phones, the Polaroid’s appeal has something to do with ideas of nostalgia and authenticity. Media convergence is the tendency for different types of media to become more similar with time. With the advent of blogs, mobiles and emails the consumers are exposed to large amount of unbranded content. Entertainment Convergence Examples: Fun on the Run. HIDE THIS PAPER GRAB THE BEST PAPER 92.1% of users find it useful. As a result of it, media convergence influences people consumption of method about media (Jenkins, 2004). Define convergence and discuss examples of it in contemporary life. Convergence of messaging. Or a library’s card catalog? For example, movies may begin to resemble video games. Examples of technological convergence Aside from telecommunications and media, technological convergence is starting to pervade other old-line industries. But modern American culture is plugged in as never before, and many students today have never known a world where the Internet didn’t exist. In the OOH media, the location plays a critical role in defining the target audience, viewership and hence pricing. Twenty-first century media culture is increasingly marked by convergence, or the coming together of previously distinct technologies, as in a cell phone that also allows users to take video and check email. Broadly speaking, media convergence in any context is about the integration of information and communications technologies, various forms of media content, and computer networks – for which some scholars now use the shorthand “Three C’s” (communication, computing and content). Media convergence has two roles, the first is the technological merging of different media channels – for example, magazines, radio programs, TV shows, and movies, now are available on the Internet through laptops, iPads, and smartphones.As technology advances, convergence of media change to keep up. In addition to functioning as a cellular telephone, Apple's touch-screen iPhone, released in 2007, has a built-in Web browser for viewing Internet content over wireless telephone networks and WiFi connections. Some people like to define convergence simply by stating it to be a merger of mass media and communication outlets. “Once I was a scuba diver in a sea of words,” Carr reflects ruefully. Central to any discussion on media convergence is the term digital media itself, because it provides the context and example through which media convergence occurs. Make a list of points, examples, and facts that back up the theory that you think best explains the effects of convergence. The economic strategy of media convergence (also known as media consolidation, media concentration or economic convergence) is a product of three elements. Ten years ago, the BBC began to explore the digital living space of the media convergence and their own development problems (Raboy, 2008). Convergence is the process where several media channels come together to exist and operate in synergy.

Finance: Banks have converged and had to adapt to the digital era. It’s important to keep in mind that the implementation of new technologies does not mean that the old ones simply vanish into dusty museums. Top Tag’s. Media convergence is the merging (or joining together) of previously distinct media to create entirely new forms of communication expression. See more ideas about Convergence, Social media, Media. Sample Research Paper on Media Convergence. When radio was invented, people predicted the end of newspapers. Network professionals are also focusing on the security of these systems as the converge. Media convergence has been happening at such a dizzying pace in the early part of the 21 st century, it’s easy to forget that the media landscape was changing and adapting throughout the 20 th century too. Also known as the three C’s. He mourns the change in his own reading habits. Technological convergence is the combination of different types of media to create a digital media form, and is extremely prominent in the seventh Harry Potter film. What is meant by the term media convergence with regard to technology is simply the merging of different content in different media channels. Media Convergence. This research aimed to look at how the development of media convergence in the form of VOD brought new trends, especially in Indonesia. “I think there’s a group of people—fans and artists alike—out there to whom music is more than just a file on your computer, more than just a folder of mp3s,” says Brad Rose, founder of a Tulsa-based cassette label. tools for producing and distributing news‟ Cross-Media convergence Media products promoted across other platforms - YouTube, social media, online networks, streaming sites like Netflix and HULU The Walt Disney Company is an example of cross-media convergence as it produces and distributes a wide range of different types of media. The … However, as the technology has evolved, they can now take pictures, record video, play games, access the internet, and can be used as mp3 players. Jul 30, 2013 - Social media and the Internet, multiscreen culture, multi-tasking, and the integration of television and movies with convergence media. One example of media convergence as we know it today is illustrated through merging of newspaper copy to news apps and websites. media convergence Essay Examples. The Internet and social media platforms allow journalists to release news in real time – a feat that a hard copy of a newspaper is unable to offer – as well as issue the same non-time sensitive material that they may release in the actual paper. The expression ‘new media’ has been in use since the 1960s and has had to … Fewer large companies own more media properties. A cell phone that also takes pictures and video is an example of the convergence of digital photography, digital video, and cellular telephone technologies. Today’s media consumers still read newspapers, listen to radio, watch television, and get immersed in movies. Take, for example, the smartphone from the lesson's opening. The difference is that it’s now possible to do all those things and do all those things through one device—be it a personal computer or a smartphone—and through the medium of the Internet. For example, a fan produced music video may become more popular than the official … Media convergence is an example of Select one: A print media b. ancient media c. broadcast media Od new media 1 . A convergence is basically seen in every person’s cell phone; glance down at your palm, and there sits a device that can click a photograph, edit and modify the same, and also send it in a mail. It is a long term economic, technology and social trend that has several components: Enthusiasts vs Professionals A blurring of the line between professionally produced media and media produced by enthusiasts. And third, government deregulation. Convergence has also made multitasking much easier, as many devices allow users to surf the Internet, listen to music, watch videos, play games, and reply to emails and texts on the same machine. E.g., video gaming , The distinctive Polaroid look—caused by uneven color saturation, under- or over-development, or just daily atmospheric effects on the developing photograph—is emphatically analog. It is a long term economic, technology and social trend that has several components: Enthusiasts vs Professionals A blurring of the line between professionally produced media and media produced by enthusiasts. The classic example is the production of music videos such that music and video converged. This may sound like a fringe concern, something to be hemmed and hawed over by communications scholars at … When you need brief, factual information, when was the last time you reached for a handy volume of Encyclopedia Britannica? In his 2005 book Everything Bad Is Good for You, Steven Johnson argues that today’s television and video games are mentally stimulating, in that they pose a cognitive challenge and invite active engagement and problem-solving. As a New York Times editorial sniffed, “Few objects on the planet are farther removed from nature—less, say, like a rock or an insect—than a glass and stainless steel smartphone.”Editorial, “The Half-Life of Phones,” The New York Times, Week in Review section, June 18, 2010, http://www.nytimes.com/2010/06/20/opinion/20sun4.html?_r=1 (accessed July 15, 2010). Disney is made up of five different divisions, including: Divisions Walt Disney… to. Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial projects. Drawing on the definitions of media convergence outlined above, it can be argued that one of the ways of understanding media convergence is in terms of interaction between old and new forms of media. Media Convergence: The Impact of Social Media, web 2.0 in the Advertising Industry in China - Term Paper Example. What happens to the “old” technology? A news story that originally appeared in a newspaper and now is published on a website or pushed on a mobile phone is another example of convergence. It takes completely separate ideas and smashes them together, so that we're left with one big idea. CONVERGENCE. Both social media and social networking are possible because of the opportunities afforded by the internet and more crucially broadband access to it. Media Convergence 1. The combination of new media and old media "Greg learned that the Stonehenge is an example of megalithic art." Search Categories . products/technology. Whatever the ultimate cognitive, social, or technological results, though, convergence is changing the way we relate to media today. See our User Agreement and Privacy Policy. Initially, most newspapers and other print products had little to no internet presence. Take cassette tapes and Polaroid film, for example. With the advent of blogs, mobiles and emails the consumers are exposed to large amount of unbranded content. He argues that convergence isn’t an end result but instead a process that changes how media is both consumed and produced. Another aspect of cultural convergence is participatory cultureA culture in which media consumers are able to annotate, comment on, remix, and otherwise respond to culture.—that is, the way media consumers are able to annotate, comment on, remix, and otherwise talk back to culture in unprecedented ways. computer industries‟. Cultural convergence, when stories flow across several kinds of media platforms, and when readers or viewers can comment on, alter, or otherwise talk back to culture. Several iPhone apps promise to apply effects to photos to make them look more like Polaroids. These statistics highlight some of the aspects of the new digital model of media consumption: participation and multitasking. Each cultural era is marked by changes in technology. The process by which previously distinct technologies come to share content, tasks, and resources. Such actions are enabled by media convergenceThe process by which previously distinct technologies come to share content, tasks, and resources., the process by which previously distinct technologies come to share content, tasks and resources. Technology. For example, cell phones provide convergence in accessing media, streaming, and email in one device, but movement and usage of those features have become more seamless with time and feedback. The poster child for this is the smart phone. This has led to an increase in the competition for consumer’s time and attention that the content creators face. Another example to prove the importance of media convergence is an integration of the BBC and new media. Most of the brand clients we’ve been working with, have a clear strategy around offline channels especially Out-of-Home media. I don’t know how the modern world would be without the media coverage which, I suppose, a primitive darkness of information would be covering the world. coming together of different media The books series the movies are derived from were print turned to a live action film. Media Convergence and the Marketplace Introduction Convergence essentially means that different types of media are converging with one another – which means that they are StudentShare Our website is a unique platform where students can share their papers in a matter of giving an example … Disney is made up of five different divisions, including: Divisions Walt Disney… Looks like you’ve clipped this slide to already. A 2010 book by Nicholas Carr, The Shallows: What the Internet Is Doing to Our Brains is more pessimistic. Media convergence has two roles, the first is the technological merging of different media channels – for example, magazines, radio programs, TV shows, and movies, now are available on the Internet through laptops, iPads, and smartphones.As technology advances, convergence of media change to keep up. The situation is an example of Select one: O a. Prehistoric age b. new age c. electronic age d. Video games may become integrated into real life. Media convergence is a theory in communications where every mass medium eventually merges to the point where they become one medium due to the advent of new communication technologies. Media convergence is the joining, or ”converging,” of distinct technologies into one. to. There is also a potential for convergence between films, television and video games. Convergence isn’t just limited to technology. Organic convergence is multimedia multitasking, or the “natural” outcome of a diverse media world. Media convergence brings together computing, communications, and content.
In the past, we use the phone to call each other, it will not received immediately, television could just watch several black and white film, radio and other entertainment medium had to be played on a specific device. Summary … Download full paper File format: .doc, available for editing. A culture in which media consumers are able to annotate, comment on, remix, and otherwise respond to culture. First, digitization. Media convergence is the tendency for different types of media to become more similar with time. For example, media that facilitate convergence are changing the ways that at least some scientists conduct and communicate their science with their peers, and how this scientifi c information is Whereby new technologies are accommodated by existing media and communication industries and cultures 2.0 in society. Affect people on an individual and society as a whole the collaboration between or! 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