Media is becoming centralised and all accessible from one point, for example, the smartphone. The example of IPTV and media convergence of the BBC has proved that media convergence brings numerous advantages for individuals. When the Internet of things and media convergence interacted，social media expresses their competitive characteristics. Cultural convergence is when stories flow across several kinds of media platforms and when readers or viewers can comment on, alter, or otherwise talk back to culture. This has also brought about a change in the dynamics of economy as distribution and cost structure is not the same in traditional media. Convergence is a very polysemous (several meanings for a word) concept that has been used to describe various trends in journalism that have something in common: the blurring of the limits between different media, professional skills and roles strategies (Dupagne and Garrison, 2006; Silcock and Keith, 2006). –The co-existence of traditional and new media. Get step-by-step explanations, verified by experts. So for example, people are still able to watch the news on TV and read the news in the newspaper; however now we can get the news online, we can receive news updates from news apps on our phones and trending topics on social media. Change ), You are commenting using your Facebook account. It could be argued that the news is an example of media convergence. Media convergence have become a vital element of life for many people. Since a diverse array of content is now being accessed through the same devices, media organizations have developed cross-media content. information on a current issue in society. ( Log Out /  This means that as a user you are able to be more up to date with the incoming news as news can be shared much faster. –The co-existence of print media, broadcast media (radio and television), the Internet, mobile phones as well as others, allowing media content to flow across various platforms. Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial projects. It is a good example for convergence, because just like most of the news corporations that are running online, they are using all different ways to inform the consumers. Organic convergence is the combining of different types of media being used at the same time. ( Log Out /  Add your answer and earn points. The most popular examples of Media Convergence are: Smartphones (converging camera, music, the internet, books, and all other media together) Online Radio (converging radio with the Internet) E-books (converging paperbacks with the digital technology) News Websites and Apps; Importance of Media Convergence. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. In this article, I will report In the media convergence,the change of the news media. One major example of media convergence has involved the newspaper and magazine industry, and to some extent book publishing. As our technology has advanced, the platform for the news now spans across different mediums. Some examples of media convergence include Encyclopedia Britannica's online subscription service, the Wall Street Journal's overlap with Fox Business News and the Washington Post's partnership with NBC. However, as the technology has evolved, they can now take pictures, record video, play games, access the internet, and can be used as mp3 players. Course Hero is not sponsored or endorsed by any college or university. Create a free website or blog at WordPress.com. Global convergence is the last of the categories projected by Jenkins. 3.12 Convergence of media platforms and services is now a feature of all established media, as well as being a core feature of new media. For example, the content is News or articles, and they are being conveyed through different platforms such as on the Internet as well as in a newspaper. Change ), You are commenting using your Google account. Benefits of Media Convergence: The content creators can use the platform to generate customized content that is targeted at a specific group. Change ), You are commenting using your Twitter account. This technological advance has a big impact on the newspaper and print industry as papers are now moving online. Jenkins (2006:3), on the other hand, defines convergence as ‘flow of content across multiple media platforms’, suggesting that media audiences nowadays play a crucial role in creating and distributing content, and convergence therefore has to be examined in terms of social, as well as technological changes within the society. Media Convergence in Platform Specific Example Communication Education Advertisement/ Commercial News Entertainment Questions: Describe how new technologies have led to the convergence of traditional and new media. For example, The Independent will no longer be printing papers as of march this year. However in regards to the media industry, with the expanding ways that we can access the news, it also means that more old fashioned and typically “inconvenient” ways to get the news could die down. Technology. Media Convergence Question on Quora – What is It? Change ). Organic convergence is multimedia multitasking, or the “natural” outcome of a diverse media world. Also, the digital distribution of music is an example of media convergence by the adoption of a modular network, as traditional media content is delivered to end-users through a value chain composed of interdependent activities: for example, musician, label, digital music provider, internet provider (see Rogers & Sparviero, 2011). In the news industry,media convergence has changed the way of news development, which makes science、technology、humans life link to digital media, networks, radio and newspapers, integrated together, resulting the new media. Although for some people, they could not adapt to the products of media convergence and they could not change their lifestyle, media convergence still has necessitated to exist in the new media age. As our technology has advanced, the platform for the news now spans across different mediums. By convergence, I mean the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behaviour of media audiences – (Jenkins 2006) In today’s technology focused world, convergence plays a very important part. Media convergence shifted all of the previous media products and services into online versions which boosted some companies into success and ended others (Wilson, 2010). Activity 5.3 sample of media convergence media convergence in education platform and specific example media convergence in education platforms and specific example 2 See answers leabescoro is waiting for your help. It has created many jobs within new industries (examples include app developing and game creation: they couldn't have existed without convergence) but convergence has also unfortunately led to the slow death of a revolutionary industry that began … Introducing Textbook Solutions. Wondering why media convergence is important? Global. source：convergence. However in communication terms, Convergence is a coming… A good example … Technological convergence, also known as digital convergence, is the tendency for technologies that were originally unrelated to become more closely integrated and even unified as they develop and advance.For example, watches, telephones, television, and computers began as separate and mostly unrelated technologies, but have converged in many ways into interrelated parts of a … Convergence of media platforms and services. (Jenkins, 2004). For a limited time, find answers and explanations to over 1.2 million textbook exercises for FREE! As stated by Dwyer, media convergence is the “ process whereby new technologies are accommodated by existing media and communication industries and cultures. For example, a mobile phone is expected to make and receive calls and text messages. that would contain (1) title of the media, product; (2) its creator; and (3) describe. Indeed, media convergence is an accommodative process for the “existing media, communication industries and cultures to adapt with new technologies” (Dwyer, 2010, p.2). media convergence. Media convergence has been happening at such a dizzying pace in the early part of the 21 st century, it’s easy to forget that the media landscape was changing and adapting throughout the 20 th century too. Organic convergence is multimedia multitasking, or the natural outcome of a diverse media world. The joining of multiple media technologies. ( Log Out /  5. Easy. 1 out of 1 people found this document helpful, to the convergence of traditional and new. Media convergence is the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms. However, one question needed to be asked whether… Social media as a platform on the Internet which supports users to share and create content (Whitmore, Agarwal and Da … Furthermore, technological convergence has influenced the everyday life by impacting telecommunication. This preview shows page 9 - 16 out of 16 pages. With the development of technology in different platforms and operations such as television, Internet and mobile communication, audiences have had both a bigger choice of media and a life which media technologies has made easier. One example of media convergence as we know it today is illustrated through merging of newspaper copy to news apps and websites. News is now much easier and convenient to access for the user. People are more likely to read the news on their phones rather than go to the shop to pick the paper up. Media Convergence is the flow of content between and across different platforms. Convergence can be a very positive thing; it shows our societys' progression in technological terms, we can access media content like never before. Newspapers and magazines’ print versions have seen major declines in readership and circulation since the mass adoption of the Internet (and the expectation of many web readers that content be free). Explain how media convergence creates new opportunities for interaction. CNN stands for Cable News Network, and it is a media platform for news. mediaandinformationliteracycommunication-160628234720-converted.pptx, introduction_to_communication_and_mass_media__el136_-28.pdf, University of the Philippines Diliman • MED MISC. Media Convergence Platforms Specific Examples Communication Social Network Facebook, Instagram, functionality of social media Education Learning management system Google class, Edmodo Advertisement / Commercial Product Advertisement Digitized print ads across different platforms News News Agency A newspaper that still publishes According to the reading, Modern Media convergence has broadened in such a way that the simple merging of newer and older forms could exist. In order to draw relationship between media convergence and advertising, it is important to have a strong understanding of the concept of media convergence. It could be argued that the news is an example of media convergence. Types of convergence Economic convergence, when a single company has interests across many kinds of media. 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