Scientific research is yet to establish the health benefits of coffee. In 2012, Starbucks had a total of 17,572 stores with 10,924 in the United States alone. Starbucks targets this group by offering certain drinks that appeal to them. According to the National Coffee Association, about 83 percent of adults drink coffee in the U.S. Starbucks’ target audience is flexible to change. Religion Demographic segmentation is usually the most important criterion for identifying target markets, which means that knowledge of demographic information is crucial for many businesses. Starbucks obliged in 2015 with its app for mobile orders and payments, and it was a huge success. Starbucks was estimated to have a 5% share. They have comparably more income. Geographic Segmentation Starbucks also uses geographic segmentation. To add juices and teas to its menu, Starbucks acquired Evolution Fresh, Teavana, and Tazo Tea Company. Barbara holds a B.S. Because such people are also inclined to spend on expensive coffee drinks even though at a lesser frequency than wealthy customers. The global coffee giant Starbucks uses big data and artificial intelligence to drive marketing, sales and business decisions. For a wide assortment of Starbucks visit Target.com today. Young adults grow at 4.6% economically each year. Operating in over 55 countries with 151,000 full time employees, Starbucks has a stock market value of $51.64 billion. Starbucks Target Market Demographics. It is easy to mitigate that people all over these countries must be Starbucks’ target audience. Most of the Starbucks’ target audience is tech-savvy. Teenagers do not necessarily have the money and if they have, are not as willing to spend their money on a cup of coffee in a nice environment. While they may not have had the computer at the age of two, they are the fast adopters of technology. Starbucks' target audience is laid back but driven. Young adults, aged 18-24, are the next large group that Starbucks targets. Psychographic Segmentation of Starbucks The problem. Percentage of Starbucks customer transactions in China that are cash-free: 80%. The company revolutionized the coffee shop concept so that customers line up for the pleasure of paying top dollar for their favorite coffee concoction made with premium beans, fashioned into every manner of taste, and finished off just the way they like it. This is why Dunkin Donuts will be in a better position to target their products and services at them. Maybe they were in the beginning but not so much now. Morning 20% Noon 18% Afternoon 34% Evening 23% Late 5%. The people making the drinks do not appear to have the skills of a normal Starbucks employee. In 2015, Starbucks launched its app for taking orders and payments on the phone itself. It is because the economy of Singapore is much prospered and grows 4.1% in 2013. Nevertheless, Starbucks’ coffee enthusiasts carry on with their regular intake of the beverage. Lately, Starbucks has started an extended delivery service in alliance with Uber Eats. Last updated 8/1/17. One of the most important principles that Starbucks keeps to is caring for their customers. Dynamite Advertising Agency is executing “Marketing and Branding of Products Project” on behalf of Starbuck Company.This project is being executed to address an expected growth in sales of Starbucks Company among the traditional market and also in the perspective and younger market. This makes your campaigns more precise because you can focus solely on serving smaller, more refined segments. Adults in the market estimate about 49% of Starbuck’s business. Starbucks’ target market is composed of high-income, suburban, and tech-savvy people with a busy lifestyle. Why is it so? These areas are located at over 60 miles from the urban settlements. Some Researches showed Starbucks … Starbucks’ eatables, coffee, and other menu items will be delivered to prominent U.S. cities and later, the service will expand to more cities in the coming years. Given below are some of the common features of Starbucks’ target audience: Starbucks focuses on the high-income spenders with earnings of $90,000 and above. Demographic grouping is based on measurable statistics, such as: 1. Why you must market to and reach your target audience. Market Demographics. December 27, 2019 December 27, 2019 Francine D. Timms Analysis great , Writing based Focus on Marketplace Sections Article – Focus on marketplace sections There are four different marketplace segmentations that Starbucks espresso provides targeted to create its brand collateral in the sector. Marital status 5. The companies normally segment the market into demographics, geographic, psychographics, and behavioral things. In-the-home consumption was an estimated $3.2 billion business. 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