Endorsement or Sponsorship: Apple does not support the use of its logos, company names, product names, or images of Apple products by other parties in marketing, promotional or advertising materials as their use may create the perception that Apple endorses or sponsors the product, service or promotion. Although the names of other products can be used in promotional copy, never display Apple product images alongside the images of other products. Apple Trademark List* A trademark can be a word, phrase, symbol, or design that … Use only the badge artwork provided in these guidelines. What better way for a designer to prove how detail-oriented they are than by compiling a detail … Take this example by Argento Wine. Rendering in 3D or creating any simulation of an Apple product, Illustrations that depict an Apple product, except for instructional material, Die-cut promotions in the shape of an Apple product, Food industry disposable packaging or promotions that use an Apple product or, Decals, bumper stickers, or magnets placed on the outside of any vehicle that use an Apple product or, Graphics, illustrations, or logotypes to represent an Apple product, Marketing Resources and Identity Guidelines. To the extent permitted by applicable law, You agree to indemnify and hold harmless, and upon Apple’s request, defend, Apple, its directors, officers, employees, independent contractors and agents (each an "Apple Indemnified Party") from any and all claims, losses, liabilities, damages, taxes, expenses and costs, including without limitation, attorneys’ fees and court costs, incurred by an Apple Indemnified Party and arising from or related to Your use of the Artwork in any manner except as expressly permitted by this Marketing Agreement, or for any personal injury, product liability or other claim arising from the production, promotion, distribution, sale and/or offer for sale, and/or the performance of the Applications. d. The product is in fact compatible with, or otherwise works with, the referenced Apple product. Apple is one of the leading branding companies in the world. Status bar options are provided on different layers within the Smart Object layer. Having these guidelines in place will help ensure everyone is using the brand’s fonts, logos, colors, and voice consistently and correctly. c. The Apple product is shown only in the best light, in a manner or context that reflects favorably on the Apple products and on Apple Inc. d. The reference to Apple does not create a sense of endorsement or sponsorship by, or other false association with, Apple or Apple products. These guidelines are for Apple licensees, authorized resellers, developers, customers, and other parties wishing to use Apple’s trademarks, service marks or images in promotional, advertising, instructional, or reference materials, or on their web sites, products, labels, or packaging. Branding guidelines for applications. Branding Guidelines.. IBM's style guide is just as thorough as you'd expect for a company that's built a reputation for … To create the greatest impact, allow even more space around your signature. Apple Logo and Apple-owned Graphic Symbols: You may not use the Apple Logo or any other Apple-owned graphic symbol, logo, or icon on or in connection with web sites, products, packaging, manuals, promotional/advertising materials, or for any other purpose except pursuant to an express written trademark license from Apple, such as a reseller agreement. For example, it is correct to say Company name App name for iPhone, iPad, and iPod touch. Hence, any internal design artifact from Apple is a holy item for me. Easily share your publications and get them in front of Issuu’s millions of monthly readers. Not acceptable: www.iphoneapp.com or www.ipadweatherapp.com. In following these guidelines, you help us protect our valuable trademark rights and strengthen our corporate and brand identities. Apple is one of the leading branding companies in the world. When promoting your app, your headlines and copy should focus on your app, not on Apple Watch features. At the end of a video, display the correct credit lines for Apple trademarks used in your video as described in Legal Requirements below. Use the pre-order badge to indicate that your app is available for pre-order on the App Store. Rediscovering the Apple Corporate Identity Guidelines Notebook, by Arun Venkatesan, is a must read if you have any kind of interest in both Apple as a company, it’s history, branding, and design in general.. Select a size that is clearly legible but not dominant in the layout. Don’t show the home screen of the Apple device. When you are authorized or certified to represent Apple in your area of business or expertise, you also represent Apple. Hence, any internal design artifact from Apple is a holy item for me. Never use a lowercase i followed by all uppercase letters. _________ and _______ are registered trademarks of Apple Inc. _________ and _______ are trademarks of Apple Inc. 2. Use of Apple trademarks may be prohibited, unless expressly authorized. e. A disclaimer of sponsorship, affiliation, or endorsement by Apple, similar to the following, is included on the publication and on all related printed materials: “(Title) is an independent (publication) and has not been authorized, sponsored, or otherwise approved by Apple Inc.”, f. A trademark attribution notice is included in the credit section giving notice of Apple’s ownership of its trademark(s). Please help us protect our brand, and present your work in the most appropriate way, by following these guidelines and only using approved brand assets from this site (any logos or images found elsewhere on the web are not approved for use). The status bar for iPhone, iPad, and iPod touch should show a full network icon or product designator, a full Wi-Fi icon, and a full battery icon. 3. Don’t engage in “suspension of disbelief” by showing Apple products or your app in a fantastic or unrealistic manner. For apps that work within Messages, Siri, Phone, or Maps, display your app within the Apple UI exactly as it appears when your app is running. These guidelines are for Apple licensees, authorized resellers, developers, customers, and other parties wishing to use Apple’s trademarks, service marks or images in promotional, advertising, instructional, or reference materials, or on their web sites, products, labels, or packaging. c. “Mac” is used in combination with another non-generic or non-geographically-descriptive word. TIP The App Store offers more opportunities to highlight your brand. 3. Straight-on product shots are preferred. Maintain the correct relative product scale whenever multiple products are shown. Always typeset Apple Watch as two words with an uppercase A and an uppercase W followed by lowercase letters. Urban Outfitters. App Store Identity Guidelines Properly integrate App Store badges, photography and video, Apple product images, and more in your marketing communications. Minimum clear space. Your product is in fact compatible with, or otherwise works with, the referenced Apple product. The status bar for iPhone, iPad, and iPod touch should show a full network icon or product designator, a full Wi-Fi icon, and a full battery icon. Don’t display a blank screen on an Apple product, or on a television screen when showcasing Apple TV. ... Apple. Slogans and Taglines: You may not use or imitate an Apple slogan or tagline. When it comes to design of smartphones, tablets and other similar products, one of the first names that will immediately come to mind is Apple. View Apple Pay guidelines Don’t use at the App Store. Follow standard practices for the placement of legal copy, such as creating additional screens or providing interactive links. Don’t refer to Apple devices generically as “smartphones” or “tablets.” Use the product names. For more information on making your apps available for pre-order, see Offering Your Apps for Pre-Order. b. IBM. Except as expressed in writing herein, nothing in this document shall be construed to modify the Program Agreement in any way. 12. Be sure to create screens using the latest operating system version. Double knot’s style guide provides clear guidelines for their brand logo and fun graphics. Use one App Store badge per layout or video. Acceptable: www.company.com/app/iphone or www.company.com/ipad Not acceptable:   MacCharleston      MacSales. Include only the article the before App Store and Mac App Store. ______ and______ are trademarks of Apple Inc. A translation of the legal notice and credit lines (but not the trademarks) can be used in materials distributed outside the U.S. Never translate an Apple trademark. Refer to the Apple Trademark List for the correct trademark symbol, spelling of the trademark, and generic term to use with the trademark. If you are a licensee of an Apple trademark or logo and have been provided with special trademark usage guidelines with your license agreement, please follow those guidelines. For everything else there is always the open Internet. Urban Outfitters. Easily share your publications and get them in front of Issuu’s millions of monthly readers. Indeed, it would appear that the brand name has become synonymous to premium product design and quality, and for good reason, too. Use one of the following international credit notices: _________ is a trademark of Apple Inc., registered in the U.S. and other countries and regions. Apple’s trademarks, service marks, trade names, and trade dress are valuable assets. According to Statista, in 2019, Apple was the most valuable brand worldwide with a … Apple’s Human Interface Guidelines have been the core of the company’s design philosophy ever since the Macintosh in 1978. THESE TERMS AND CONDITIONS CONSTITUTE A LEGAL AGREEMENT BETWEEN YOU AND APPLE. Apple product names can appear in copy along with the names of other app platforms or devices. Don’t break Apple Watch over two lines. App Store Identity Guidelines Properly integrate App Store badges, photography and video, Apple product images, and more in your marketing communications. Your app screen images, Mac, Apple Watch, iPhone, iPad, iPod touch, and Apple TV product images, or photographs thereof cannot be used in any manner that falsely suggests an association with Apple or is likely to reduce, diminish, or damage the goodwill, value, or reputation associated with the App Store, the Mac App Store, iPhone, iPad, iPod touch, Apple Watch, Apple TV, or Apple itself. 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