Only 3 out of the Top 40 downloads for the iOS are utility apps, whereas 9 of the Top 40 Android apps are utilities. The first thing that comes to my mind when I hear the brand name Apple is the iPhone, The revolutionary mobile phone which changed the market. The online sale of smartphones has been further led by the Holiday shopping culture across regions. A sample target market profile focusing on demographics might read, "Male teens with parents who are college-educated and have incomes above $50,000." Samsung mobiles target a broad range of customers from different age groups, different social status, and different lifestyles. But with different products, the age dimension varies. Apple products make it easier in many ways to create these items and that will always give them a specific market share. This is considering the increasing share of e-commerce and changing consumer attitude towards online purchase. This explorative … Hyper local Targeting: Does it Fit Your Needs. This way, the company expects to extend 5G to cheaper smartphones. Because of their popularity, another demographic that is generally overlooked are mobile phone carriers, who often supplement the purchasing price of the phone with an extended contract. Example of Target Market Analysis. Teenagers to early adults (age 14 ‘ 25) ‘ This age group of Samsung product consumers is usually Samsung’s smartphone target customers as they are mostly technology savvy. 1, They target youngsters, middle-aged as well as old age … Home » Statistics » 40 Enticing iPhone Target Market Demographics. In 2013, 33% of Apple’s sales went to households that make at least $100k per year. "Furthermore, the new smartphone generation has brought new lifestyle products to the market, which are definitely interesting for Adidas Originals target group," she said. With larger screens and more intuitive features, when combined with the iOS 8, it is expected to be the fastest, most user friendly phone that this popular brand has created. Marketing demographic data can supply important information about your ideal target market. Those who make more than $150k as a household are primary targets. Android users are fatalistic, sad, and looking for some sort of escape and this is something that Apple could tap into with the right plan. Parents are another target demographic because the iPhone can be used as an educational tool thanks to apps that teach phonics, reading, and math. Apple took 65% of the demographic of households who make $100k per year or more in 2013. We are always looking to hire talented individuals with equal and extraordinary proportions of industry expertise, problem solving ability and inclination. Their target demographics are only growing by 4% in a year-over-year comparison, compared to the 42% growth rates seen at the under $30k salary demographic. There's so much about Samsung's soon-to-be-released foldable phone that's just so, well, far-out and wildly different from everything else on the market today. Women are more likely to own an iPhone than men. Apple users tend to like living larger than life and pursue their dreams of career and happiness. Otherwise, your marketing strategy is basically just a stab in the dark. Younger people tend to have less income, which means they typically prefer Android because it is a more affordable platform. Grab that must-have cell phone along with the … Interestingly enough, the 18-24 group is more likely to own an Android and the 25-34 group is second in this demographic. Despite this fact, Applies average quarterly revenue on iPhones alone exceeds $26 billion. Consequently, the manufacturers of Smartphone have faced the challenge of continuously fulfilling the dynamic needs of their target customers. Android users might have less education overall and lower incomes, but they are also more pragmatic and tech-savvy. The average age of an Apple customer is 35-44. The only country where Apple truly dominates the market is in the US. Psychographic segmentation splits up a sales market of a business based on such things as the social class, lifestyle choices, personality traits, tastes, attitudes, and the opinions of its customers. With around 50% of smartphone penetration, on average, across regions, the replacement cycle is lengthening, which prompts the decline of the unit sales, especially in regions such as U.S., and China among others. The phone comes with a 6.53-inch touchscreen display with a resolution of 1080 pixels by 2340 pixels at a PPI of 394 pixels per inch. Target Audience: Demographics and Psychographics The target audience for this ad is men and women ranging in ages from 25 to 40 who want to be more active on a daily basis. 6.1.4 Vivo Communication Technology Co. Ltd. 6.1.6 Guangdong OPPO Mobile Telecommunications Corp., Ltd, 9. Increased consumer spending across regions has driven the sales of Smartphone markers for years. However, due to the outbreak of COVID-19, smartphone shipments saw a declining stage as countries are still dealing with the pandemic. That’s why changing the focus of the iPhone in some key areas, such as productivity, could create a tremendous advantage that could make sales skyrocket. In the Q1 2014, Apple sold over 50 million iPhones for the first time. 1 out of every 2 households at this income level has at least one iPhone. College students are one of the primary target demographics for Apple as they typically have more disposable income and a need for the technology. Statistical Atlas: The Demographic Statistical Atlas of the United States There are 4 type of Market segmentation which are most commonly used. Samsung’s targets a very wide range of consumers ranging from normal day to day usage devices to industrial standard equipment. For OEMs like Realme, Vivo, and Xiaomi, which focus on this market, the pandemic and governmental issues contributed to a problematic Q2/2020. Globally, the only brands that Apple dominates are the ones that aren’t Android related. China has the highest number of smartphone users – more than 782 million. The Galaxy Z Flip 5G is the first device in Samsung’s Galaxy line-up to feature the Qualcomm® Snapdragon™ 865 Plus 5G Mobile Platform. Is 35-44 Enticing iPhone target market demographics your clients range from 20-35 years old this... Is 35-44 total iPhones that have been sold all time were purchased in Q4 2013 a customers,. 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