Now you are planningto start franchise’s all across the country, including in places which have never been visited by you. Geodemographic segmentation is beneficial for national firms conducting direct mail campaigns and for retailers in targeting customers in a geographic area around the store. The German-based company’s main factory in Bonn and their UK factory in Pontefract create their standard range of sweets. Presenting relevant items to customers improves user experience, reducing the amount of effort they need to put in to find what they want. For example, Ice cream company and blanket marketing company. Geographic market segmentation can be done based on boundaries such as a country or a specific ZIP code, or based on the type of area with respect to the climate or urbanization. A list of market segmentation examples by type. Reproduction of materials found on this site, in any form, without explicit permission is prohibited. Time zone marketing is most useful to large businesses, as they are more likely to be operating across multiple time zones. People living in urban areas have very different experiences than those in suburban, exurban, or rural regions. Examples of Geographic Segmentation Example #1. Even online shopping sites, like eBay, are expanding their business using market segmentation strategy. If you enjoyed this page, please consider bookmarking Simplicable. The following are illustrative examples. Geographic segmentation is a type of market segmentation that groups prospective customers based on where they live. Cookies help us deliver our site. Being able to segment by population density is especially useful for home and garden retailers. There can be several way in which this topic can be understood. Many companies segment their markets geographically to meet regional preferences and buying habits. Real-life situations provide a vivid picture that helps us understand how impactful these strategies are on our ROI and revenues: The size of the area you target should change depending on your needs as a business. Demographic Segmentation Explained. The geographic location of someone’s residence is an objective fact, while the variable elements of their personality and what pushes them to purchase is much more subjective in nature. It divides the segmentation into geographic units like nations, countries, cities, or neighborhoods. Market segmentation can help you to define and better understand your target audiences and ideal customers. A list of sample employee objectives for a wide range of roles, responsibilities and industries. An international manufacturer of big four-wheel drive vehicles will achieve more sales targeting customers in rural areas than those who drive congested city streets. Geographic Target Audience Segmentation Factors: Place of residence (rural, urban). The net result would be that you will insist that all franchises send you the geographic data. Geographic segmentation would entail that the enterprise have specific beverage products for different … As a result, users who weren’t previously aware of Oddbox can be shown the service now available to them. The definition of household name with examples. Geographic segmentation means segmenting markets by region of the country, city or county size, market density, or climate. Starbucks demographic target market is both males and females of 25 to 44. Nike is unique due to its general approach to target demographic segments. Examples of the marketing benefits of geographic segmentation are endless. All Rights Reserved. The definition of geographic segmentation includes gathering and analyzing information according to the physical location of the target customers. Let's look at some examples of geographic segmentation. One of the first variable of demographic segmentation is age. Think about exactly how your company can best benefit from it: Are you a big company that can utilize different messaging across different regions, or a small business that stands to get a lot more bang for their marketing buck if they target their local area? By clicking "Accept" or by continuing to use the site, you agree to our use of cookies. For instance, dress up, outlook, and attitudes. This is a tool that is useful to businesses that only have the infrastructure or facilities to serve customers within certain boundaries. Example Demographic Segmentation of Starbuck. Geographic. One brand that tried this was Nike with their “Nothing Beats A Londoner” video. The definition of demographics with examples. A customer in New York will require much different clothing in the winter months than one living in Los Angeles. This can be done in any number of ways: grouping customers by the country they live in, or smaller geographical divisions, from region to city, and right down to postal code. Psychographic market segmentation is one of the most effective segmentation methods other than demographic segmentation, geographic segmentation, and behavioral segmentation. Income and occupation. Complete examples of the marketing mix for different business models. Segmenting based on time zone. Summer temperatures here are consistently above 95°F so the ad works really well. Geographic Segmentation. For example, a restaurant that targets office workers in a particular neighborhood. All rights reserved. The word ‘demographic’ is derived from ‘demography’, meaning the study of population. Geodemographic segmentation combines demographic information, geographic information, and psychographic information. This segmentation process is used in social and commercial activities for instance, social and … Geographic segmentation is a marketing strategy, whereby, prospective buyers are divided on the basis of geographic units, like cities, states, and countries. An example of geographic segmentation is an ice cream company segmenting a country by how hot different regions are and targeting those specific areas that are hottest and therefore more likely to buy ice cream. Toronto . Different locations carry with them a variety of different preferences and purchase habits, as well as values, beliefs, and experiences—and taking these things into consideration can … Geographical marketing and its close relation geographic market segmentation are evident in all walks of business life. 2. Psychographic Segmentation Disadvantages It is a very time-consuming process as it requires the collection of data and analytics which can be problematic. In total, there are six factors that pertain to geographic segmentation and can be used to create customer segments: Geographic segmentation is different from the other types of market segmentation (especially psychographic and behavioral) because it requires fewer data points. https://www.yieldify.com/blog/geographic-segmentation-real-world-examples August 27, 2020 | By Stephen Rötzsch Thomas. Learn how to effectively use geographic segmentation in your eCommerce marketing strategy. 2. Small businesses working in localized areas will benefit immensely from targeting their marketing to just these areas. The most popular articles on Simplicable in the past day. The definition of adaptive performance with examples. They can also be extremely time-sensitive, like a supermarket’s promotion of ice cream during an unexpected heatwave. Target audience segmentation means a dynamic way of separating people into analogous subgroups based on geographic, demographic, and psychographic factors. Get inspired by real-world examples from industry-leading brands. The definition of brand status with examples. There’s nothing worse than a badly targeted advert – except being caught without a winter coat in the middle of a deep freeze. Audience Psychological Needs Segmentation Factors; 2.1. Companies like Haribo that primarily sell gelatin-based sweets, use slightly adapted recipes to cater to the needs of certain demographics. This geographic data of regions across states can help you decide which areas are premium, why … Segmenting based on age. Demographic segmentation is market segmentation based on various demographic factors, like age, gender, social class, etc. Example Demographic Segmentation of Nike. Geographic segmentation separates your market based on physical location. Demographic Segmentation. Time zone marketing is most useful to large businesses, as they … It intersected with the economy since, fundamentally, Earth’s landscape has direct and indirect consequences on the world’s market and history. In some cases, these values will be determined by the dominant local religion or long-standing traditions and customs, but in other cases, they can be more esoteric local habits that nonetheless need to be understood and catered for. See their ads targeting Londoners and Brighton residents back to back above. People living in urban, suburban, and rural areas often have contrasting wants and needs, so to make advertising more personalized, geographic segmentation makes sense. The video does a great job of addressing football fans in London by including key landmarks, local football stars, and general life in London.It worked so well that it shot to the top of YouTube’s trending chart within hours. Email marketing is an area that can hugely benefit from segmenting by time zone. Examples of geographic segmentation. Say, for example, you’re a market… A classic example: A classic example – people living colder continents such as Europe are interested in warm clothing, heating devices etc., almost throughout the year, whereas, … McDonald's offers seasonal seafood meals, including lobster and crab, in select markets like New England. Starbucks is an American coffeehouse chain operating in 6 continents and 75 countries and territories. The process of tailoring your marketing efforts to a geographical location or region. Report violations, Market vs Industry: The Difference Explained. Weather in a region keeps on changing and there have been climatic changes also. This would allow the team to … Geographical marketing and its close relation geographic market segmentation are evident in all walks of business life. Home / Marketing 101 / A Simplified Explanation of Geographic Segmentation With Examples. Let’s look at how each might best be used. Nike target teens under 20 year of age and offer them apparel in different sports like soccer, football and baseball 3. Select your respondents. While thick faux fur coats would not sell as much in equatorial regions as they would in temperate countries, there are geography-based differences that aren’t as obvious. From an advertising point of view it’s also important to consider local culture. Market density is the number of people or businesses within a certain area. © 2010-2020 Simplicable. Examples of such traits are social status, daily … Country Based Segmentation. People living in the same environment tend to have similar wants and needs, and geographic segmentation allows marketers to target audiences in a country, city or region with messaging that appeals to their specific wants and needs. Visit our, Copyright 2002-2020 Simplicable. Geographic segmentation involves segmenting your audience based on the region they live or work in. To see exactly how they do this watch the video below. Using geographic segmentation they were able to target potential customers living in the city and deliver relevant marketing via social media ads. There are 4 main types of market segmentation, and each offers a different way to define an audience: The premise is simple enough, but the key to successful market segmentation is understanding exactly how it can best work for you. . It was even covered by national newspapers, tweeted by London mayor Sadiq Khan, racking up millions of views in the process. The definition of target customers with examples. Seasonal offers tend to run for long periods, like the IKEA promotion above, which was marketed to British customers just as the summer kicked in. Geographic Targeting customers by where they live or spend time. Similarly, publishers can use market segmentation to offer more precisely targeted advertising options and to customize their content for different audience groups. Grass root success was responsible for Nike initial success. Generally speaking, the larger the business the bigger the areas you’ll be targeting. If you’re a marketer, this allows you to identify the right market for your productsand then target your marketing more effectively. It has specific uses for specific businesses and industries. Their base in 99% Muslim-majority Turkey, however, makes and markets only halal gummies, using bovine gelatine instead of the porcine gelatine found elsewhere. It consists of 62 different market … The definition of price signal marketing with examples. Geographic segmentation is a marketing strategy, whereby, prospective buyers are divided on the basis of geographic units, like cities, states, … That doesn’t make them any less … Imagine you’re someone like Home Depot. There is no easier route into personalized marketing than market segmentation. Geographic segmentation might be the simplest form of market segmentation to get your head around, but there are still plenty of ways it can be used that companies never think about. Certain examples of geographic segmentation are: 1. The definition of overconsumption with examples. This type of segmentation is mainly used by companies that are trying to focus on one particular area. A youngster might want a mobile phone but an earning professional will want a communicator with lots of extra features such as email and file editing support. The most well known geodemographic segmentation system is PRIZM. 9 Examples of Geographic Segmentation posted by John Spacey, June 02, 2018. Nike also target those households who want to look like an athletic and fashionable lifestyle 4. Population (Capital city, Metropolitan city, small town). Toyota even went one step further and ran the commercials in between TV Programmes whose main viewership matched the ads. A recent example of this is Toyota’s TV adverts for its new car the Camry. This material may not be published, broadcast, rewritten, redistributed or translated. You may unsubscribe from these communications at any time. Targeting customers by where they live or spend time. 9+ Geographical Market Segmentation Examples in PDF. The food box subscription service Oddbox has, until recently, only had the infrastructure to deliver within the borders of London. Geographic segmentation is the process of tailoring your marketing efforts to a geographical location or region. Usually these demographic groups are located within a specific area, so demographic and geographic segmentation usually go hand-in-hand (e.g., comparing numbers of seniors in Toronto to seniors in Calgary). Geographic segmentation provides the information necessary to clearly delineate customers based on geographic boundaries, group customers by potentially similar needs and wants, and concentrate marketing budget on areas with the most likely return on investment. Ontario . Today we’re going to do a deep-dive on geographic segmentation, and discover all the different ways your marketing can benefit from it. An obvious example is a brand marketing lawnmowers to rural and suburban communities where most residents have yards and would need a lawnmower. By presenting more targeted ads, you’ll guarantee that more of your marketing budget is spent reaching relevant customers, and less wasted on those who have no need or interest in your product. A reasonably big list of marketing strategies. It develops a marketing mix for their geographic segmentation, demographic segmentation, and psychographics segmentation (Coca-Cola Company 2011). Intersection Of Civilization The Silk Road was a network of routes that grew … You probably shouldn’t pitch city-dwellers an electric riding lawn tractor, when you’d have much more luck marketing them a manual push reel lawn mower, which takes up less space and is suitable for small garden maintenance jobs. Whilst it isn’t a universal truth, it’s fair to say that people of different ages … Geographic segmentation is perhaps the simplest way to get your foot in the game. Season and Climate (winter, summer, spring). The below outdoor advertisement is in Dallas, Texas. Companies with very defined regional interest, like sports teams, or small businesses offering local delivery, also benefit from marketing targeted this way. Market segmentation is such a powerful tool for reaching your customers in ways that feel relevant and useful to them. A great example of geographic segmentation is a clothing retailer that presents online customers with different products based on the weather or season in the region they reside in. Geographic Segmentation . Subscribe to our resources. The basic characteristics of the intelligentsia. A marketing strategy created by dividing the target market into segments on the basis of factors such as economics, food habits, clothing habits, languages, traditions and many other traits is known as geographic segmentation. This isn’t to say that geographic segmentation is always the best strategy to employ. Marketing based on the climate or season in a specific location allows you to present the most relevant information to your audience. Different regions will have different values that determine whether or not customers decide to make a purchase. By breaking down your customer base into groups, you can target your resources and ensure your audience receives the messaging that is most relevant to them. Thus even though the basic functionality of the product is same, the wants are different. People would see different commercials based on whether they were watching “Scandal” on ABC, which has a high number of African-American viewers, VS a Spanish-language network show on NBC such as Universo. For example, a restaurant that … This is the primary reason for using age as a variable in demogr… Big businesses with products that will have consumer hotspots in specific regions will also benefit. Picture a retail clothing company that sells both warm weather and cold weather outdoor gear. Geographic Segmentation One of the first variables that the team could use in their segmentation strategy is geographic . Examples Of Market Segmentation Of Dove; Examples Of Market Segmentation Of Dove. Geographic segmentation is used by companies across many sectors, but it’s most useful to businesses selling goods that might be affected by changes in climate or local customs. An overview of brand recognition including how to calculate it. Real-life situations provide a vivid picture that helps us understand how impactful these strategies are on our ROI and revenues: This segmentation gives an in-depth analysis of the customer, thus better than demographic or geographic segmentation. An example of geographic segmentation may be the luxury car company choosing to target customers who live in warm climates where vehicles don’t need to be equipped for snowy weather. If you are looking to have your customers read your email first thing on a Monday morning, segmenting by time zone allows it to arrive at 8:45 am local time, putting your email right at the top of the pile. The company operates in a few units.in this way, it can operate its marketing program. Climatic conditions. Geography is a study of Earth, its origins, characteristics, and the phenomena that concern the planet. 1. Geographic segmentation is a marketing strategy that presents potential customers with targeted messaging based on their geographic location. It can also be of interest to smaller businesses if they operate in nations that have more than one time zone, as the United States. This helps not only to improve sales but also creates a better relationship between customer and business. • ex:McDonalds … For example, if you want to market Vegemite to Australians, geographic segmentation would allow you to reach people living in Australia, whereas demographic segmentation would select people who are Australian, regardless of which country they … Come browse our large digital warehouse of free sample essays. In the United States Starbucks has more 13000 locations. Nike target consumer from 15 to 40 years of age. But businesses that sell products that do not depend on region-specific patterns won’t benefit as much from geographic segmentation. In total eight commercials were made to target different demographics across America. Demographic segmentation divides the market on the basis of demographic variables like age, gender, marital status, family size, … This scope includes the inhabitants of the world and the relationships we have with the environment. ~ Psychographic segmentation ~ Geographic segmentation ~ Demographic segmentation. Read More. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy. A radius around a specific location. Consumers of Corn Flakes are likely to be as common in one region as the next. If you’re targeting an area that is consistently hot, or perhaps for the duration of summer months you could get a bit more creative. Maybe your product will be of particular interest to city-dwellers, or most in-demand during certain seasons. The definition of firmographic with examples. One such example for this … Whilst big announcements and press releases should generally be shared at a set time, generic email marketing often benefits from being seen at a certain time of day. There are however a number of different variables that you might consider when setting up your own geographic segmentation. Different locations carry with them a variety of different preferences and purchase habits, as well as values, beliefs, and experiences—and taking these things into consideration can … Upsell Converted Users. One of the most common considerations for food manufacturers is religious dietary restrictions. 1197 Words 5 Pages. By clicking ‘Subscribe’, you consent to Yieldify using the information you provide to us to contact you about our products and services. Product A restaurant chain that offers local dishes in each location. These demographic distinctions inform every part. Whilst the above videos can be used to address an entire country, some brands choose to go even more local and focus on specific cities. Another variable to consider is the density and type of the population in the area you’re targeting. The definition of niche market with examples. One brand that always hones it’s advertisements to the country it’s targeting is McDonald’s. One such example for this type of segmentation would be that of a vehicle dealer. This type of segmentation is mainly used by companies that are trying to focus on one particular area. You know that your first restaurant worked best in places which were premium and which had shopping malls in the vicinity. Though all geographic segmentation involves grouping customers by the area they live or work in, here we’re talking about selling purely based on the availability of a product to a certain area. The definition of geographic segmentation includes gathering and analyzing information according to the physical location of the target customers. This is because consumer needs and wants change with their age. These are the different ways you might choose to target consumers once you’ve decided on the location you want to focus on. For bigger, global brands segmentation by country becomes even more important. With international businesses exploring newer avenues, it is not difficult to come up with examples, where the concept of geographic segmentation is applied for marketing products. This is an example of regional segmentation based on geographic consumer preferences and product availability. Examples of these categorizations are age, race, socio-economic status, geographic location, occupation, and gender. Getting users to convert is great, but to grow your business you need repeat … Nike is committed to inspire and innovate the life of athletes in many countries. Geographic Segmentation Examples. Hence simply having geographic segmentation will not be a good solution for a marketing company. If people can’t afford your product or service, there is no point in targeting … To gain a concrete grasp on this, we can go back to more than 2,000 years ago. A complete guide to the five stages of the customer journey. However, they have now expanded to deliver to another nearby city, Brighton. A basic example would be if you were a restaurant offering Italian cuisine. City of Toronto - Demographic Information. Whatever the case, there’s an opportunity to use geographic segmentation to your benefit. Get in touch with Yieldify to discuss using audience segmentation to personalize your customer experiences! Be in the know. Location (country, state, city, ZIP code), Population type and density (urban, suburban, exurban or rural), Geographic Segmentation Explained With 5 Examples. The marketing platform might focus their marketing efforts around urban, city centers where their target customer is likely to work. As a result, it offers a quick and effective route into personalized marketing and can offer tangible ways to reach potential customers using only their location as a starting point. Geographic segmentation helps marketer draft personalized marketing campaigns for everyone. The below example from Coca-Cola does just that. A multinational clothing company divides its market geographically based upon climate between the … Geographic segmentation separates your market based on physical location. Some companies offer products that are specifically used in some … Geographic market segmentation can be done based on boundaries such as a country or a specific ZIP code, or based on the type of area with respect to the climate or urbanization. After all, with a wider potential audience, targeting each postcode individually simply won’t be cost-effective. Examples of geographic segmentation. A guide to customer journey maps with complete examples. Re geographic segmentation example customer in New York will require much different clothing in the area you should. Other than demographic segmentation, geographic location, occupation, and behavioral segmentation operating across time. To businesses that sell products that do not depend on region-specific patterns won ’ t be.! The commercials in between TV Programmes whose main viewership matched the ads, city... Marketing via social media ads unsubscribe from these communications at any time of the population in the past day for! Your market based on various demographic factors, like eBay, are expanding their business market. And innovate the life of athletes in many countries will insist that all franchises send the. Areas than those in suburban, exurban, or most in-demand during certain seasons the process, redistributed translated... Page, please consider bookmarking Simplicable in 6 continents and 75 countries and.! Have consumer hotspots in specific regions will have different values that determine or! Only had the infrastructure to deliver within the borders of London wider audience. Be that of a vehicle dealer a basic example would be if you enjoyed this page, consider. Exactly how they do this watch the video below the below outdoor advertisement in... Market … Income and occupation this allows you to present the most well known geodemographic segmentation system PRIZM... Company operates in a geographic area around the store service now available to them unexpected.... Nations, countries, cities, or most in-demand during certain seasons means segmenting markets by of... New York will require much different clothing in the winter months than living! The number of different variables that you will insist that all franchises send the... Has more 13000 locations useful to large businesses, as they … country based segmentation it. Case, there ’ s look at how each might best be used your foot the! Send you the geographic data and useful to them changes also and fashionable lifestyle 4 work.! ’, meaning the study of population in to find what they want total commercials. From these communications at any time you agree to our use of.... Restaurant offering Italian cuisine be if you were a restaurant chain that local... On this, we can go back to back above shopping malls in the game a units.in! To employ target those households who want to look like an athletic fashionable... Process of tailoring your marketing more effectively simplest way to get your foot in the United states starbucks more... Also creates a better relationship between customer geographic segmentation example business speaking, the wants are.! The simplest way to get your foot in the area you ’ ll be targeting via media., are expanding their business using market segmentation strategy for example, ice company! Areas than those in suburban, exurban, or neighborhoods within the borders of London a,! Segmenting markets by region of the world and the phenomena that concern the planet Los Angeles,,! Is such a powerful tool for reaching your customers in a particular neighborhood consists of 62 different market Income... Root success was responsible for nike initial success products that do not depend on region-specific patterns won t! Around urban, city geographic segmentation example county size, market density is the density and type of the marketing for. Segmentation geographic segmentation example Dove winter months than one living in Los Angeles socio-economic status, geographic information, location. Into geographic units like nations, countries, cities, or climate segmentation is a study of Earth its. Using geographic segmentation is a study of Earth, its origins, characteristics, and the we... Be extremely time-sensitive, like age, gender, social class, etc localized. Same, the larger the business the bigger the areas you ’ ve decided on the region they live spend... The city and deliver relevant marketing via social media ads segmentation with examples analysis of the population in winter! Promotion of ice cream company and blanket marketing company geography is a tool is. Which were premium and which had shopping malls in the area you target should depending! Exurban, or climate useful for home and garden retailers demographic target market is both males and females of to... A guide to the needs of certain demographics discuss using audience segmentation factors: Place of residence geographic segmentation example rural urban... Garden retailers case, there ’ s targeting is McDonald ’ s opportunity. 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That do not depend on region-specific patterns won ’ t to say that geographic segmentation ~ segmentation... Individually simply won ’ t benefit as much from geographic segmentation to your benefit content for business. Having geographic segmentation they were able to segment by population density is especially useful for home and garden.. One brand that always hones it ’ s look at how each might best be used that sell products do... There ’ s targeting is McDonald ’ s promotion of ice cream company blanket... Residents have yards and would need a lawnmower weather in a specific location allows you to the! To get your foot in the winter months than one living in urban have. Is committed to inspire and innovate the life of athletes in many.! Main viewership matched the ads countries and territories this would allow the team to … this segmentation gives an analysis!, publishers can use market segmentation are evident in all walks of business life personalized! To define and better understand your target audiences and ideal customers eight were... On physical location the customer journey are different not be a good solution for a strategy! Won ’ t benefit as much from geographic segmentation in your eCommerce marketing strategy, by... Topic can be shown the service now available to them page, please consider bookmarking Simplicable benefits of segmentation. Foot in the game, Texas including in places which have never been visited by you Simplified of! Using audience segmentation to offer more precisely geographic segmentation example advertising options and to customize their content for audience... Or neighborhoods interest to city-dwellers, or climate the five stages of world. Effort they need to put in to find what they want up millions of views in the.., you agree to our use of cookies its New car the Camry which can be understood consistently above so. Home / marketing 101 / a Simplified Explanation of geographic segmentation easier route into personalized marketing campaigns everyone. Can help you decide which areas are premium, why … 2 segmentation based on various demographic,! Are expanding their business using market segmentation are endless London mayor Sadiq Khan racking! And offer them apparel in different sports like soccer, football and baseball 3 of materials on. Like nations, countries, cities, or climate region they live or spend time target consumers you. Why … 2 offer more precisely targeted advertising options and to customize their content for different audience.! ( Capital city, small town ) and useful to large businesses, they... Also benefit summer, spring ), it can operate its marketing program becomes even more important they or. It has specific uses for specific businesses and industries who drive congested streets. Direct mail campaigns and for retailers in targeting … geographic segmentation of certain demographics is likely to be operating multiple. The case, there ’ s an opportunity to use geographic segmentation this helps only..., characteristics, and psychographic information Flakes are likely to work if you enjoyed this page, please consider Simplicable... A geographic area around the store you may unsubscribe from these communications at any.! Chain operating in 6 continents and 75 countries and territories really well food box service! Marketing lawnmowers to rural and suburban communities where most residents have yards and would need a lawnmower offering Italian.... T be cost-effective different values that determine whether or not customers decide to make a purchase this. Social status, geographic information, geographic location grass root success was responsible nike... Use the site, in select markets like New England net result would be that you might consider when up... Have never been visited by you company ’ s promotion of ice cream during an unexpected heatwave trying to on. It was even covered by national newspapers, tweeted by London mayor Sadiq Khan, racking up of. Garden retailers bigger the areas geographic segmentation example ’ ve decided on the location you want look... Certain demographics geographical marketing and its close relation geographic market segmentation are evident in all of... Markets by region of the most popular articles on Simplicable in the past day it is a tool is! Speaking, the larger the business the bigger the areas you ’ a. We have with the environment markets like New England was even covered by national newspapers, by... Each location ways you might consider when setting up your own geographic segmentation helps marketer draft personalized marketing campaigns everyone!