LAB LOWDOWN It scored high for not running or smearing in the Lab’s splash test, which involves vigorous repeated exposure to warm water. “I shy away from liquid eyeliners because they’re hard to apply, but this was the first I’ve used that went on effortlessly,” another said. Get bigger, bouncier hair with this Garnier pair, which tied for best in the Lab’s volumizing shampoo and conditioner test. TESTER NOTES “It actually works—and wasn’t greasy!” Hair was “very shiny” and “never frizzy over many uses.”. Buy The Good Housekeeping Ultimate Collection: Your Essential Kitchen Companion with More Than 400 Recipes to Inspire and Impress by Good Housekeeping (ISBN: 9780008395384) from Amazon's Book Store. Good Housekeeping Coupon Codes. Switch up your hair color with no commitment. This milky Garnier mist melts through knots and nourishes hair with botanicals like oat and rice extracts and aloe juice. LAB LOWDOWN “The formula has a special solvent that’s non-sensitizing to skin plus conditioners like botanical oils,” says Beauty Lab Senior Chemist Sabina Wizemann. 20,221 talking about this. Starring a special fast-acting form of retinol plus skin-plumping hyaluronic acid, this Neutrogena overnight lotion tackles all types of facial creases while you sleep. Change up your color just in time for cooler temperatures. You may be able to find more information about this and similar content at piano.io, The Tiny Capsules That Soothed My Summer Skin Woes, 10 Best Hair Styling Tools and Products of 2020, 15 Latinx-Owned Beauty Brands You'll Adore, Best Hand Creams You Probably Need Right Now, The Best Drugstore Beauty Products of 2020, 8 Best Gray Hair Dyes for Silvery Strands, 12 Best Retinol Products That Actually Work. 5 Eyelash Curling Mistakes You Need to Stop Making ASAP, The Best At-Home Teeth Whiteners, According to Dentists, 10 Genius Ways to Temporarily Color Hair, According to Professionals. TESTER NOTE “I applied this on my damp hair before drying, and loved how well it defined and boosted my curls—and the subtly sweet scent,” one said. Why trust us? There’s also stunning fashion and essential beauty and home ideas, plus the best reads of the month with our favourite picks of fiction and non-fiction, from literary gems to moving memoirs, we have something for everyone. Made with cool tech — literally — this blush's water-gel texture feels slightly chilly on contact and melds into skin, leaving a sheer wash of color that “makes me look awake and revived,” a fan said. If you're still curling after mascara, we've got bad news. Infused with a bouquet of botanical oils (rose, evening primrose, geranium), Lancôme’s translucent blend was a winner of the Lab’s facial oil test thanks to its subtle floral scent and hydrating effects. 18,579 talking about this. “My hair felt bouncy and fuller, and there was zero sticky or stiff residue.”, GOOD HOUSEKEEPING SEAL STAR & LAB TEST WINNER, GOOD HOUSEKEEPING SEAL STAR, LAB TEST WINNER, BARGAIN BUY, This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. A gold standard, the Clinique lotion stands the test of time, effectively hydrating skin for hours in Lab assess- ment despite a featherweight feel. “It gives salon-level styling using lower heat, which can minimize damage,” says Beauty Lab Director Birnur Aral, Ph.D. A salon splurge that’s worth it, Kérastase’s indulgent duo tied for best in the Beauty Lab’s volumizing shampoos and conditioners test for plumping strands using skincare ingredients like peptides and hyaluronic acid. Like a blowout in a box, this state-of-the-art blowdryer/curler/smoothing iron hybrid uses strong targeted airflow to shape strands. Download Good Housekeeping UK and enjoy it on your iPhone, iPad and iPod touch. For a shine-free finish that won’t parch lips, kiss up to one of YSL Beauty’s 17 jojoba oil–infused shades. A Beauty Lab favorite, this luxe- feeling Roc cream is based on the research-verified ingredient retinol, which speeds up skin cell turnover to reduce dark spots and wrinkles starting in as little as seven days. The only thing cheap about these looks is the price. TESTER NOTES Several remarked that it was gentle and great for sensitive skin. Our Good Housekeeping Institute beauty experts evaluated over 1,000 skincare, hair and makeup products to find which ones really work. As the UK’s biggest-selling lifestyle title, Good Housekeeping is the home of Tried, Tested and Trusted reviews as well as advice on all things that matter to 40-plus women – from beauty to health, food, home and travel. LAB LOWDOWN When used with the matching shampoo, this performed best in a test with the Lab’s Instron machine to gauge combing force through wet hair, proving strong conditioning benefits. LAB LOWDOWN In a test on 120 women, an impressive 100% had noticeable results after one week; it diminished the look of deep forehead, cheek and crow’s-feet wrinkles as well as brightened skin tone in eight weeks. Gift a subscription to Good Housekeeping or treat yourself today! As well as gorgeous fashion and beauty advice and unmissable features. “Flakes disappeared” and “hair was softer than it’s ever been.”. The winner of the Beauty Lab’s at-home facial peels test, this lactic acid formulation rated best with testers for evening skin tone and reducing lines, with 100% confirming that they’d use it again. TESTER NOTES Skin had a "healthy glow" and "... the lines are gone!" TESTER NOTES “The first one that didn’t smudge through crying, sweating or rubbing,” with “volume so noticeable, I could skip eyeliner.”. The science behind the big skincare claims. Get Deal. Goldwell’s dry oil-like serum was a strong smoother and the top shine booster in the Lab’s anti-frizz styler test. Each box has been specially curated, tried & tested by our editorial teams from titles such as Esquire, Good Housekeeping, ELLE, Red and Harper's Bazaar. 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TESTER NOTES Users rated it highest post-application and were most likely to con- tinue using it after testing. The UK's biggest selling lifestyle magazine. Good Housekeeping beauty director April Franzino stops by TODAY to share a look at the top-notch hair, skin and makeup products awarded in the magazine’s 2019 Beauty … LAB LOWDOWN The formula reduces skin’s oil 89% and shine 84% in 15 minutes, Lab data evaluation showed. Aquaphor’s iconic all-purpose ointment with nourishing glycerin and panthenol is proven to heal skin from head to toe. Good Housekeeping Magazine Subscription | Hearst UK Official Online Store 2 uses today. This inventive brush, with a bendy head that hugs head contours for less tugging, earned a rare near-perfect score in Lab testing for gently detangling wet or dry hair of all textures. These are the claims you can — and can't — trust. 84%. Save money on things you want with a Good Housekeeping promo code or coupon. Good Housekeeping UK – 64.18k followers, 548 following, 8104 Pins | The UK's biggest selling lifestyle magazine. TESTER NOTES 100% said that it left their skin looking hydrated, without flaking or ashiness. We may earn commission from links on this page, but we only recommend products we back. “My skin looks so refreshed and smooth, I didn’t need makeup,” one marveled. LAB LOWDOWN It tied for best with two high-end brands for color that stayed vibrant through the Lab’s test of transfer after sipping a hot drink and scored high with testers for smooth application. This easy-to-apply NYX formula, in six shades, was the most budget-friendly of the Beauty Lab’s concealers test winners. These are the award-winning beauty products of 2019, handpicked by the Good Housekeeping Institute's Beauty Lab. Good Housekeeping Magazine gives you the best recipes, health advice, beauty and fashion expertise, consumer testing reports, great ideas for your home and real life inspirational stories. Fake sun-kissed skin in seconds thanks to this subtly shimmery body bronzer with a twist: a handy roller-ball applicator that glides it onto legs, arms and more with “zero effort or mess,” plus color that "doesn't transfer.". Second to sunscreen, eye cream is the one skincare product everyone should be using. LAB LOWDOWN The formula thoroughly cleanses and clears makeup, yet is nondrying, Beauty Lab evaluations found. For heavy-duty repair, reach for Eucerin’s glycerin-rich cream, the most moisturizing of all evaluated in the Beauty Lab’s hand creams test. UK; Subscribe Sign In. Shake up the innovative dual-phase makeup primer/serum hybrid, then pat it on skin to instantly look “luminous,” one tester said, thanks to a cocktail of natural oils, vitamins and kiwifruit water. Ask a Derm: How Should I Incorporate Hyaluronic Acid into My Routine? LAB LOWDOWN The SPF protected skin and received near-perfect marks for flawless application in Lab analysis. LAB LOWDOWN In Lab evaluation, testers found that the color gave a natural look and good gray coverage, 79% said it left hair soft and shiny and 90% said it didn’t cause irritation. LAB LOWDOWN 100% of testers reported that the liner didn’t fade during wear, better staying power than all others evaluated. Shiny, standout shades and styles guaranteed to turn heads. Good Housekeeping magazine - one of the UK's leading magazines, full of recipes, tips and articles. ‎The most trusted magazine in Britain, Good Housekeeping is packed with great real-life features, stunning fashion, essential beauty and home ideas and the latest health information. Lather up with this lush, creamy Olay cleanser that leaves a soft fruity-floral scent on skin. This universally flattering color is gorgeous on every skin tone. TESTER NOTE “Like expensive salon products.”. TESTER NOTES Eyelashes looked “thick and lush” and “long,” and it “lasted through Zumba sessions without smudging or flaking.”. TESTER NOTE “The lipstick stayed so bright throughout the entire day and didn’t come off at all,” one enthused. “My skin stayed smooth all day, even after washing several times.”. Clairol’s game-changing color kit solves the biggest dye gripes with a gentler, less chemical-scented, conditioning formula. Categories Log in Join for free. LAB LOW-DOWN It ranked near perfect for effectively protecting skin from the sun. LAB LOWDOWN The formula improved the look of wrinkles and dark spots by 46% over eight weeks and kept skin moisturized for a full 24 hours, data revealed. ... Our Good Housekeeping Institute beauty experts evaluated over 1,000 skincare, hair and makeup products to … Subscribe today from magazine.co.uk and save over £10! “Pastiness disappears,” one user raved. A cloud-like moisturizer with 5% niacinamide and green tea, it quickly soaks into skin, ups radiance through an eight-hour day and fades and shrinks dark spots and pores over time, Lab data confirmed. Find many great new & used options and get the best deals for Good Housekeeping: Recipe Books, Fashion and Beauty, December 1968 at the best online prices at eBay! GOOD HOUSEKEEPING magazine is packed with great real-life features, stunning fashion, essential beauty and home ideas and the latest health information. “The coverage was so full, I didn’t need lip liner like I normally do,” a fan said. TESTER NOTES Many praised its nongreasy feel. 17 326 osób mówi o tym. )-saving 2-in-1 Suave styler combines the hold of a gel with the smoothing of a serum for curl and wave shaping sans crunchiness. LAB LOWDOWN Measurements with the Lab’s Corneometer device, which gauges skin hydration levels, showed that it increased moisture by an impressive 41% over six hours. LAB LOWDOWN It increased skin’s moisture content by 11%, nearly the highest level of all face oils evaluated, over six hours in Lab testing. LAB LOWDOWN The formulation raised skin’s moisture levels by 31% in Lab testing with the Corneometer device, which measures hydration, and it scored highest with testers for making hands look smooth. Physicians Formula’s retractable liner hit the mark for best pencil, drawing bold lines that lasted at the most affordable price. The most trusted magazine in Britain, Good Housekeeping is packed with great real-life features, stunning fashion, essential beauty and home ideas and the latest health information. The Tresemmé duo passed the Beauty Lab’s test of color-preserving formulas with, well, flying colors. The easy-to-spread fragrance- free lotion also rated highest with testers for leaving skin feeling soft all day long. To fake full, well-shaped brows that stay put, look no further than L’Oréal Paris’s water-resistant tinted gel, in five shades with a dual- sided blending brush. TESTER NOTES Testers “loved” this fine-hair “Holy Grail” that “truly worked” for “all-day body.” “I have at least 10 bottles of ‘bodifying’ shampoo, and this is the best I’ve found for my super-straight hair,” a fan raved. Refreshing Dove was by far the tester favorite in the Beauty Lab’s test of moisturizing shampoos. Good Housekeeping Magazine. Submit a Coupon. Zero in on etched lines with this peptide-packed serum; 70% of users saw visible reduction in forehead wrinkles, 73% in lip area lines and 66% in creases between brows after two weeks. TESTER NOTES “I didn’t need to touch it up at all throughout the day,” one marveled. TESTER NOTE “I used the full tube on my dye- and hot tool–damaged hair — it felt stronger and even looked healthier once dry.”, These handy hair wipes are infused with argan oil for instant frizz taming anytime. LAB LOWDOWN The matte- finish powder earned points on par with liquid formulas for smoothness and effortless uniform dispersion on skin. A novel powder-free dry shampoo in a light water- based foam form, it absorbed oil and volumized strands for an average of three days without leaving the look or feel of residue on hair, Lab testing found. TESTER NOTES It delivered “really rich color” that “glided on easily and stayed all day,” several said. “It particularly helped with my cuticles,” another revealed. TESTER NOTES “It went on like a moisturizer—no stickyor slick feeling,” one reported. TESTER NOTE “I was skeptical that it would work through the next day, but it kept me feel- ing and smelling fresh, with no worry about residue or marks,” our Lab expert tester said. Good Housekeeping, Part of the Hearst UK Fashion & Beauty Network Good Housekeeping participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. Treat your complexion to this rinse-off charcoal and clay Mary Kay mask, which is proven to nix grease and clarify. This unique face wash in solid balm form morphs into an oil on skin and doubles as makeup remover; it left one tester’s complexion feeling “supple, as if I’d applied moisturizer.”. The top of the Lab’s mascara test, this buildable Maybelline New York magic wand won for giving lashes natural-looking definition. 3 Good Housekeeping coupons now on RetailMeNot. LAB LOWDOWN Professional-makeup-artist evaluators gave the “good for all skin types” formula, in a selection of 30 shades, the highest overall score. Not your basic body oil, fast-absorbing Bio-Oil, a blend of natural oils and retinol, is a true treatment, helping improve the look of old and new scars and stretch marks, uneven skin tone and dehydration on both face and body. After eight weeks of use on stretch marks, 90% of testers reported reduced pigmentation and up to 82% saw a reduction in size. LAB LOWDOWN The body wash produces a silky lather and contains cleansing agents that are milder than those in regular bar soap, Beauty Lab evaluation confirmed. TESTER NOTES A number commented that it was easy to apply and to spread. This in-office treatment is the first to combine two types of lasers in a single session for better results in less time. for your skin on the spot at a dermatologist’s office. Good Housekeeping magazine is packed with triple-tested recipes, inspirational home ideas and trusted consumer advice. The best products on the market right now, according to Beauty Lab experts. Free delivery for many products! TESTER NOTE “The hint of shimmer added a flattering dimension to all the lipsticks I tried it with, from nude shades to bold fuchsias,” one fan said. LAB LOWDOWN The ingredients help protect skin’s barrier and prevent water loss, Beauty Lab data evaluation showed. See Details. Not your basic highlighter, this unique Revlon cream has a fun Jello-like texture that melds into skin to give a fresh-faced glow. “I forgot I had it on,” another commented. OFF. April Franzino is the Beauty Director at Good Housekeeping, part of the Hearst Women’s Lifestyle Beauty Group. LAB LOWDOWN The formula scored highest at separating lashes, brushing on smoothly and not clumping. TESTER NOTES The “luxurious” liquid was “soothing and calming,” and it made skin look “more radiant and feel “fresh and alive.”. Herbal Essences’ infusions, made with coconut extract and aloe, boasted the highest level of conditioning in the Beauty Lab’s test of hydrating shampoos and conditioners. TESTER NOTE “Easy to apply and left hair extremely soft, even without conditioner.”. “It never felt weighed down and didn’t go limp midday,” said another.LAB LOWDOWN These won for thickening strands and making styles fuller compared with regular shampoo and conditioner, data revealed, and also earned top points for weightlessness. “My flaky, irritated limbs felt soothed,” a tester said. TESTER NOTES “You can’t make a powder much better than this,” one marveled. Nail your manis and pedis with CND’s new no-damage, fast-removal pro gel nail polish service, available in a rainbow of 65 colors.TESTER NOTES 100% of testers gave it a perfect score for drying quickly, and several said it left nails “healthy” and “stronger” after it was removed.LAB LOWDOWN The two-step treatment didn’t damage testers’ nailsand improved their condition on average, the Beauty Lab’s test confirmed, and it took only 60 seconds to remove (versus up to 15 minutes for other gels). The UK's biggest selling lifestyle magazine. Transform hands from parched and cracked to silky and soft with Lab test winner Aveeno’s glycerin-rich, fragrance-free hydrator. You heard it here first: All of these fragrance gifts are absolutely scent-sational. One of the trailblazers of mineral makeup, BareMinerals lived up to its legacy, out- performing all other powder foundations in the Lab’s test, providing versatile coverage that’s buildable from sheer to full in 30 shades. TESTER NOTES Many praised its scalp-itch relief. LAB LOWDOWN Our before-and-after digital imaging revealed the most improvement in lifting and tightening neck skin of all products tested over 12 weeks of daily use. Come for the useful hair and skincare ideas, stay for the fun makeup products. Save with 3 Good Housekeeping Offers. TESTER NOTES In clinical tests, volunteers’ skin looked 32% smoother and more radiant after one week of daily use. TESTER NOTES “I have extremely sensitive skin and had no reactions to this,” one marveled. O časopisu Good Housekeeping UK A unique magazine covering a wealth of information and advice on subjects ranging from food, home and family to fashion, relationships, health and beauty. They won't make your teeth super sensitive. Good Housekeeping, Part of the Hearst UK Fashion & Beauty Network Good Housekeeping participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. LAB LOWDOWN The oil blocked frizz on hair samples in the Lab’s test and tied for #1 at keeping users’ hair frizz-free all day. “Huge fan!”. “Wondrous effects my hair was silky and flowing.” LAB LOWDOWN With the matching conditioner, it was best at leaving hair clean and easy to style. Good housekeeping You can reduce the number of places where devices may be left by considering the following points: Avoid the use of litter bins … Good Housekeeping is underpinned by the Good Housekeeping Institute, its unique consumer research centre. A shea butter body lotion that takes its cue from makeup, it contains sheer rosy pigments that instantly brighten skin and even tone. + I know it's important, but I'm not sure where to start! TESTER NOTES “My neck was more firm,” one reported, and another was impressed by the same effect on her jawline. It resisted chipping, was easiest to remove and didn't stain nails. Like a night cream for your underarms infused with skin-conditioning ingredients and a calming lavender scent, Secret’s smart new antiperspirant lets you soak up protection from sweat and odor as you doze. Extend the time between salon visits or DIY dye jobs with Clairol’s permanent color root fix kit, in a 28-hue range. We did it, it was a-d-o-r-a-b-l-e, and you should start one too. The UK's biggest selling lifestyle magazine. Good Housekeeping participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. Dove topped the Beauty Lab’s body lotion test with one of the highest skin moisturization scores ever recorded in Lab history. LAB LOWDOWN It scored well in Lab evaluations for creating smooth lines that didn’t move once set. More than a moisturizer, Mary Kay’s lightweight day cream boasts actives like antioxidants and peptides for high- level hydration, brightening, and line-fighting benefits. Good Housekeeping: Hearst Magazines UK: July to December 2017: View Good Housekeeping: Hearst UK: January to June 2018: View Good Housekeeping: Hearst UK: July to December 2018: View Good Housekeeping: Hearst UK: January to June 2019: View Good Housekeeping: Hearst UK… Swipe Garnier’s 2-in-1 micellar water makeup remover/face wash on skin with a cotton pad (no rinsing!). With concentrated quantities of the powerhouse brightener niacinamide and smoothing peptides, Olay’s silky serum delivers almost instant results. LAB LOWDOWN Skin hydration increased by a near-record 57% over six hours post-application, calculations showed. LAB LOWDOWN It scored high for reducing scalp and hair dryness in tests on women with textured strands. Tried & tested for over 90 years, GH delivers recipes, consumer tests, home, health, beauty & fashion expertise. Swirled with skincare ingredients like brightening vitamin B3 and softening vitamin E, this cream foundation goes on like face moisturizer and can double as cover-up, our Lab expert says. Number one in the Beauty Lab’s face scrub test, Acure’s formula clarifies skin with a blend of walnut shell powder and green clay. Good Housekeeping, Part of the Hearst UK Fashion & Beauty Network Good Housekeeping participates in various affiliate marketing programs, which means … Naturally scented with cucumber and blended with nourishing botanicals like sunflower oil, Fresh’s nearly foamless wash was mildest on skin and best at boosting radiance. LAB LOWDOWN The blush is proven to be easy to apply and blend on skin and impart a soft, natural look. Clinical studies found that the salve was effective for healing wounds, and 91 of consumer testers agreed that it repaired extremely dry, cracked skin. £29.94 for 12 issues/12 months (save 50%) TESTER NOTES They “got many compliments” on the “beautiful” and “flawless” color. Testers loved that they were “so small, they could be tucked in a pocket” and “discreetly tamed fly- aways during the day.”. “This left my hands actually feeling moisturized,” one marveled. LAB LOWDOWN In testing using the Beauty Lab’s Corneometer device, which gauges skin hydration levels, it measured an 8% skin-moisture uptick without feeling heavy. Good Housekeeping is the trusted consumer champion. Even H2O won’t mess with La Roche-Posay, the Beauty Lab’s winning waterproof mascara. 78,090 talking about this. These weightless, bouncy cream colors can be used as eyeshadow, over lipcolor or as highlighter on cheek- bones and more. The UK's biggest selling lifestyle magazine. Everyday low prices and free delivery on eligible orders. Psst: At-home dip manis can last up to a month. LAB LOWDOWN n Lab tests using the Corneo- meter device, which measures skin’s moisture levels, it increased hydration a near-record 51%. Dr. James Wang explains unexpected causes of dry skin and his pro-hydration tips. This next-level Head & Shoulders mask treats hair and scalp, softening strands with coconut oil and fighting flakes with the active pyrithione zinc. The UK's biggest selling lifestyle magazine. LAB LOWDOWN These came in highest for notice- ably upping hair’s volume. Good Housekeeping | All the decorating tips, organizing advice, recipe ideas, and product picks you love from GoodHousekeeping.com. Up to 84% Off on Subscription. two said. TESTER NOTE “It was feather- light, and I could comb damp hair with almost no effort.”. beauty vari subscription for existing guid housekeeping customer beauty vari subscription for exciting good housekeeping customer Related search terms Form for the good housekeeping for January 2019 special offe £2 Form+for+the+good+housekeeping+for+January+2019+for+£2 Form+for+the+good+housekeeping+for+January+1+2019++2019+for+£2 LAB LOWDOWN It was best at not smearing and retaining vibrant color in the Lab’s evaluation of transfer to cups after sipping a hot drink. A first-of-its-kind formula that solves every gloss issue: Housed in a twist- up stick, “it swipes on and feels conditioning like a lip balm with no gooey mess or stickiness,” a tester enthused. This state-of-the-art SkinCeuticals technology allows you to get a face serum custom-made (and labeled!) LAB LOWDOWN It earned a perfect score for complexion cleansing in a test of full-coverage makeup removal and rated highest with testers for clearing impurities and brightening. Tester’s take: “Foolproof application with fingers, and the subtle shimmer enlivened my face.”. Pantene’s pro-style ampoules contain concentrated lipids to repair hair. Good Housekeeping, Part of the Hearst UK Fashion & Beauty Network Good Housekeeping participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. “It didn’t overdry, strip or irritate,” one raved. Are You Accidentally Making Your Skin Dry? We also have fool proof Tried and Tested recipes, plus up-to-the-minute financial and consumer information from the Good Housekeeping Institute. The classic Essie formula nailed the Good Housekeeping Beauty Lab’s polish test, producing the shiniest finish and fast-drying full color of all formulas tested. The Good Housekeeping Beauty Awards encompass the Beauty Lab’s best-tested products, GH Seal stars, breakthrough innovations, and the year’s hottest new picks. The user favorite of the Beauty Lab’s eyeliner test, this Armani Beauty liquid formula glides on effortlessly and stays on all day. The lowest-priced of the face oils the Good Housekeeping Beauty Lab tested, Palmer's 10-botanical-oil blend (with argan, apricot and almond oils) was also a hero skin hydrator. My Account Sign Out. TESTER NOTES “My dry hair was much more moisturized,” one marveled. Good Housekeeping is an American women's magazine owned by the Hearst Corporation, featuring articles about women's interests, product testing by The Good Housekeeping Institute, recipes, diet, and health, as well as literary articles.It is well known for the "Good Housekeeping Seal", a limited warranty program that is popularly known as the "Good Housekeeping Seal of Approval".