Many communications specialists believe … Join now. Add your answer and earn points. 1. The gap between the different media platforms and uniting them into one digital form, that is what media convergence is out for. We have the worldwide web at the touch of a fingertip. Media producers must respond to newly empowered consumers. Nowadays, people talk about not having enough time to everything they want in a day or doing more than one thing at one time. As a result, certain segments of the audience arguably remain neglected and unable to fully participate in the new media culture. One way is through the improvement of digital technology, the cost and quality and quantity of media outlets. It is a concept that almost every member of the society must adapt but we should as much as possible not be too addicted to it because already we are glued to our keypads on gadgets like smart phones, ipads and the rest. Convergence of technological platforms, such as Tinder, greatly affects media technologies and especially audiences, and these outlets in … (Jenkins, 2004). The topic under consideration was how changing technology and increasingly quick take-up rates will affect journalism in the future. Join now. Sep 2, 2017 - The confluence of different media through the use of technology is termed as convergence of media. Media convergence brings technologies such as a computing, and communication, together, which is very important in businesses today. They have picked up this addictive behaviour which has become a way of life, in which users nowadays might not be able to function on a daily basis without some sort of technology. For example, computer games, books, magazines, websites, and toys which is all part of the process of media convergence. Media Convergence has brought about a shift in the control that the content creator had over it’s property. With the help of social networking sites, the public can interact with the media in a much more efficient way. Is Sport an Industry? One of the areas of particular concern when critically examining positive and negative consequences of media convergence is media ownership. The rapid enhancement of technology in the contemporary society leads the phenomenon called ‘media convergence’. Log in Join now 1. Echo Chambers. The impact of media is such that the wrong, the controversial, and the bad is more talked about. Media’s drastic growth has lead society to become more aware of what is going on socially, economically, etc. With media convergence your goal is to bring all of these various types of media together and to really use them to create a message for your industry. The amazing truth is that media convergence has drastically changed our lives in many ways. This has become an epidemic and is quite sad as we see less face-to-face time with people and more time with technology. This has led to an increase in the competition for consumer’s time and attention that the content creators face. Media convergence is something that impacts us all, and such has become the way of life, t… 1. The merit of media convergence is in no doubt but even at that, there is also a negative side to this technological convergence which has made a huge impacts on our society, infact almost all the countries of the world that have adopted digitalization. However, the impact of media convergence has been and still pretty huge toward mass media. Media convergence is the joining, or ''converging,'' of distinct technologies into one. Drawing on the definitions of media convergence given so far, it can be argued or rather gathered that one of the ways of understanding media concergence is in terms of interaction between old and new forms of media. rejithapottayil is waiting for your help. As mass audiences are breaking up and voices from the fringe are garnering outsized influence, the various types of media (audio, video, text, animation and the industries they are tied to) have come together on global computer and mobile network platforms in a process called convergence. Another benefit is that media convergence allows sources to reach a broader audience with the same media message presented across different platforms to fit the needs of each consumer. Beside, in term of society especially, media convergence cause the fragmentation of audiences for news. Digital media convergence enables news to be delivered quickly to the public. This constant ability to be at arms reach of information, media, and the web has created an addictive behaviour in today’s Nigerians and world wide. Media convergence with the development of technology in different platforms and operations such as television, internet and mobile communication, audiences have had both a bigger choice of media and a life which media technologies has made easier. Only time will tell what its true long-term effects will be. Contact us if you experience any difficulty logging in. It is absolutely amazing what technology convergence has created for people and how we can all stay in tune and constantly connected at any moment. If you tend more toward the negative impacts – depression, anxiety, inactivity – it may be time to limit your media consumption. Now, the pinnacle of convergence would be where an illuminated graphical figure would pop out of our gadgets t… On the other hand, convergence can be viewed as coming together of different equipment and tools for producing and distributing news- I bid. BY ANA MARIE SUAREZ. Media convergence can be defined as the unique relationship between the media industry, it’s audiences and existing technologies. You can specify conditions of storing and accessing cookies in your browser. Media convergence requires that media companies rethink existing assumptions about media from the consumer's point of view, as these affect marketing and programming decisions. With the introduction or the invention of digital code however, the situation changed rapidly and opened new possibilities for media creation and convergence, for example, new forms of interaction between producers and consumers. RELATED: The Truth About Fake News. By helping people sharpen their social media literacy, we can help society be more resilient to misleading stories. Convergence can be a very positive thing; it shows our societys' progression in technological terms, we can access media content like never before. It is up to us to decide how we view social media and how we allow social networking to either benefit or harm our lives. Until next week… -Emma. If you have access to a journal via a society or association membership, please browse to your society journal, select an article to view, and follow the instructions in this box. This site is using cookies under cookie policy. Earlier this year, some of my journalist colleagues and I participated in an informal strategy think tank in South Africa. …, What did Darnay decide to do after reading the old servant s letter, anybody inbox me bcoz I m bored too much nowthanks karna aata nhi sorry✌✌#SARDARNIhere.....​, anybody inbox me bcoz I m bored too much nowthanks karna aata nhi sorry✌✌. We will always have more work to do. What Is the Impact of Mass Media on Children? Truly, media convergence is more interactive and… They are professionalized and constantly try to game the system. It erodes long-established media industry and content “silos” and increasingly uncouples content from particular devices, which in turn presents major challenges for public policy and regulation. It can affect the broadcast media in an effective & not-so-effective way. People are addicted to checking their e-mail, facebook, twitter, instagram, whatsapp etc. Social network applications on phones allow users to stay constantly connected to their friends and colleagues at the touch of a button. Social media has the ability to foster a sense of community, even when people do not have one in real life. However, as more and more information is presented to us we are more susceptible to biased information that is underhandedly attempting to sway opinions to parallel that of the biased (Wendt & Spohn). Without it our lives would be completely different, and we would wonder precisely how we ever found out anything without our home Internet connections. How does convergence affect the relationship between media technologies and audiences? People intend to buy a newspaper whenever they want to read local news or listen to a radio to know the latest news. April 8, 2016 April 8, 2016. Without media, society is like vehicle without wheels. Television is the best researched area of mass media effect on children. So, that is to say that media convergence can be viewed as cooperation and collaboration between previously unconnected media forms and platforms. It is often seen that young girls and boys imitate celebrities blindly. Students have to … English. Media convergence shifted all of the previous media products and services into online versions which boosted some companies into success and ended others (Wilson, 2010). … Answered How does the convergence of media affect our lives 1 See answer avishnaap is waiting for your help. The Term “Analogue” is used to describe something “that resemble something else according Dewdney and Ride, 2006; therefore signals transmitted through television can be seen as being analogous to the light and sound of the actual scence. And what about metadata? This can affect relationships in various ways, be it between celebrities and ordinary people or between celebrities themselves and their loved ones. It takes completely separate ideas and smashes them together, so that we're left with one big idea. There are a considerable number of effects of convergence on society. Now, it is argued that market-driven media owned and controlled by big media corporation can actually improve the value of the service and the flexibility of topics and the competence of the contributors’ as well as enable technological developments, change the elitism of media professionals and create new general awareness (Grant 2009). The fact still remains that technological convergence has brought about interactionalization. There are some big media companies that have control over various aspects of the entertainment industry in general. Social media has impacted our society for better and for worse. Moreover, after human beings entered the twenty-first century, along with the development of digital and network technologies, media convergence patterns have become … Convergence lead the media is more interactive and audience participation is encouraged. The merging of technological content in different mass media which is a product of media convergence is the evolution of technology that cannot be undermined. Even people living thousands of miles apart can stay connected through social media on their phone and computers at all times. IT is important to consider the fact that much difficulty and disagreement had arisen in defining the term: ‘media convergence’. How Does Media Convergence Affect Literacy? With the advent of blogs, mobiles and emails the consumers are exposed to large amount of unbranded content. "In today’s interconnected, technologically shaped society, the world is actively connected to a broader community across various platforms through convergence" -Adelaide Haynes | Online Identity: virtual reality vs. embodied reality. The idea of transition from analogue media to digital media stands at the core of media convergence debate. It is a bridge between government and people. When you try to imitate your role models from the glamor industry, do you give a thought to whether you are doing right or wrong? Access to society journal content varies across our titles. 1. Information is readily available across multiple platforms in today’s society, so the audience is able to access it through many different ways and is able to pick a platform that best suits his or her needs. Still, media convergence may stifle the quality of the content and allow for a possible media monopoly when a select few media companies control most of the media. Misinformation campaigns are not amateur operations. It means someone who does not watch a … Conversely, it would seem that hardware is instead diverging whilst media content is converging. According to Jenkins (2006), consequences of this trend can be viewed as both positive and negative. Watch the Prezi below to find out! Nowadays, the power to control media organisation is centred and concentrated in the hands of private owners and relatively small number of big media corporations. Media highlights controversies an… How does the convergence of media affect our lives Get the answers you need, now! Share this: Click to share on Twitter (Opens in new window) Click to share on Facebook (Opens in new window) Click to email this … People are to do … Social media is making the world a smaller and more intimate place. guys............ good morning ✨✨....hru....Mf9...​, why did the narrator decide to make his ant drunk​, ⚡⚡ good morning dear friend's ...and besties...........hru✨✨.............. plzz follow krdo.....❣️❣️.... meri arshiwad milegi....​, what was the intention behind the narrator act of introducing ants from one nest to another nest of the same spices? What does this mean? This is a process that developing the interactive communication constantly across multiple media platforms around the globe. 50 points How does the convergence of media affect our lives? – Damini Thakur, Class VIII, Cambridge School, Kandivali (E) Media is an industrial sector which influences the viewers to a great extent. The merging of technological content in different mass media which is a product of media convergence is the evolution of technology that cannot be undermined. Half the ratio are mostly influenced or updated by the service of the media. In other words, whether or not media convergence presents more opportunities than challenges to both media producers and consumers. People choose to use the internet, phone, text, video-chat, and e-mail to communicate with others rather than face-to-face communication or in other words called inter-personal communication, which definitely takes a lot of the intimacy out of true communication. It has made us more knowledgeable and allowed us to genuinely have our say on matters that affect all of us. Nevertheless, media convergence is really good and is something that has contributed immensely to the media coverage and to the growth and development of our society at large. 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