Apart from attracting the readers’ eyes, and consequently playing on the readers’ psyche, code-switching and code-mixing have other vital roles to play. The research helps the TV viewers to understand the guile used by the copywriters to entrap them as well as the researchers of the field of semantics. English Language Teachers’ Code-switching in Class: ESL Learners’ Perceptions Muhammad Fareed Samreen Humayuny Huma Akhtarz Abstract: Code-Switching is generally de ned as a shift from one language to another by the speaker during the speech. This paper presents an analysis of Urdu-English code-switching in Pakistani English. The main purpose of this research was to investigate the language used by various companies and individuals to sell their product. This article examines how humor works in the code-mixed advertising campaigns of the Spanish airline company Vueling. The linguistic analysis focuses on the social aspect (gender, geographical background, socioeconomic class, and education) of code switched language in these advertisements. Abstract. Cambridge: Cambridge University Press. It is a norm in bilingual communities. Another interesting highspot from the findings of the study is the incorrect usage of English grammar, such as “sweet sweet”, “high high”, and “cute-cute” in Chinese entertainment news. The finding reveals that both the teachers and the students employed three types of CS: inter-sentential, tag-switching, and inter-sentential switching in different contexts. In addition to Vergara’s use of code-switching in a digital space, global companies demonstrate code-switching in their advertisements. The findings also show the advantages and the disadvantages of the Fairness cream advertisements. Discover our research outputs and cite our work. 7 on Social Sciences and Humanities, LXIV(85), 197-219. Request. In 1962, an important conference on African writing 'Of English Expression' took place in Kampala, Uganda. This paper investigates the cause, pattern and sociolinguistic dynamics of the process. Investigation of Language and Code Switching in Pakistani Advertisement Aisha Shoukat* M. Phil Applied Linguistics, M. Ed Email: preciousdiamond.2394@gmail.com Abstract Advertising plays an important and crucial part in our media culture. The features of English words and abbreviations that were code-mixed were analysed and discussed qualitatively. Recalling that Advertising Language is context-specific, mixing “alien” codes into dominant language serves a very specific goal - selling. 11). Sequence of Presentation Common Examples of CS Definition Types of CS Reasons/factors of CS CS among Pakistani languages CS in Class Room Advantages / disadvantages of CS Common / interested examples of CM Questions / Answers Abstract. Sequence of Presentation Common Examples of CS Definition Types of CS Reasons/factors of CS CS among Pakistani languages CS in Class Room Advantages / disadvantages of CS Common / interested examples of CM Questions / Answers Apart from language classes, universities use English as a medium of instruction. But, recently, code-switching … Available from: https://www.researchgate.net/publication/334131773_Language_variation_Code-mixing_and_code-switching_in_Pakistani_commercials_-_JOURNAL_OF_LANGUAGE_AND_LINGUISTIC_STUDIES_15_2_2019 [accessed Jul 24 2019]. The collected data includes randomly selected ads of soap, shampoo, biscuit and fairness creams. The typical code switcher is a bilingual person who substitutes a word or phrase from one language while speaking mostly in the other. Shape simplification in map-like representations is used for two reasons: either to abstract from irrelevant detail to reduce a map user's cognitive load, or to simplify information when a map of a smaller scale is derived from a detailed reference map. A survey conducted among the German-speaking community was aimed at finding out what socio-cultural values English conveys and how native speakers perceive the presence of English-inserted elements in an advertisement. This qualitative-descriptive study highlights the semantic property of the slogans of TV commercials. This visual representation of code-switching, an important and interesting sociolinguistic phenomenon as it is, can be very useful to discover the socio economical perspectives of language contact, and how it is intertwined with the linguistic behaviors of the language users who go through the process. Data for this quantitative research was taken from three Pakistani channels: Geo TV, ARY Digital and Hum TV. 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