As discussed in the recent webinar I co-hosted alongside long-time CMO advisor and strategist Elizabeth Shaw, operational efficiency is arguably the most important metric when it comes to business technology evaluation today. “One major trend since the pandemic and leading into 2021 is the drive of consumers to support small businesses and local economic growth,” Moser said. Some companies experienced an increase in productivity when their workforce went remote. Toss 2020 to the kerb and start the new year strong with a portfolio of investment trends. Instead, they will become the kind of company that can adapt as events unfold.”. Businesses need to protect and secure data just as they would any other asset. With first-party data guiding their strategies in 2021, business technology users can improve the effectiveness of everything from their omnichannel marketing strategies and multi-dimensional segmentation efforts to predictive model deployment and digital product and experience offerings. In 2021, every business leader needs to reflect on what they're offering customers and how they operate as a business. Our pure-play customer data platform, for instance, enables modern marketing organizations and other growth-focused disciplines to store their first-party data in unified, persistently updated customer profiles and send that constantly refreshed data to their activation systems whenever they so desire. Artificial Intelligence and Business Intelligence. It isn’t just the customer-facing aspect of business that is changing. Understanding the advantages a CDP offers business technology users has helped many BlueConic customer recognize the importance of efficient operations on both its teams’ daily performance and the company’s bottom line in the long run. Opinions expressed by Forbes Contributors are their own. Gartner Principal Evan Bakker said first-party data will be an especially valuable resource for marketing in 2021, noting it “will allow marketers to improve the customer experience across sites, apps and email in order to capitalize on an expanding digital audience.”. Why don’t you connect with Bernard on Twitter (@bernardmarr), LinkedIn (https://uk.linkedin.com/in/bernardmarr) or instagram (bernard.marr)? Along with this will be engaging influencers and micro-influencers in your industry—those key people who are driving conversations and engage with your customers. Are offices still needed? All Rights Reserved, This is a BETA experience. There's a trend to have more purpose and meaning in our jobs. Small business trends for 2021: Two-way communication, empathy and shopping local. Get on the Influencer Marketing Train. The already … As a result of the economic turmoil COVID-19 left in its path, capital markets continue to be nervous. Follow These SEO Trends for 2021. When COVID hit, companies that prioritized strategic enhancements — to their people, processes, and technology — were able to withstand the worsening business conditions. But there has been an impressive response to the challenges posed during the year: Many organizations reacted with ingenuity, adjusted to the disruptive business climate created by COVID as best they could, and became more agile and resilient in response. Given third-party cookies will no longer be available to help businesses target individuals in advertising, first-party data becomes all the more critical to their future marketing success. Data discovery has increased its impact in the last year. Another top business trend in 2021 will be automation. All in all, BCF was able to shift to this new direct-to-consumer engagement model with BlueConic at the heart of its data infrastructure and technology stack. During the pandemic, brands relied on engaging with their customers and potential customers across social media. After witnessing so many beloved … Data Discovery/Visualization. What was once thought to only be something out of a science … This year, as we crafted Forrester’s 30 predictions reports (client access required), a clear theme emerged: technology acceleration. Discover how you can improve operational efficiency, increase business agility, become more resilient, and transform digitally with our CDP. Another top business trend in 2021 will be automation. Therefore in 2021, businesses need to reimagine their own workspaces as well as provide the proper support for people working from home, such as outfit them with the right office equipment, mental health support, and more so everyone can work from home comfortably. The most crucial aspect of 2020 is shopping in local shops and supporting small business. Specifically, Reem and her team took the time to pinpoint the exact personnel who would use our CDP daily and ensured they became as familiar and comfortable as possible with it. This sparked urgency among BCF to accelerate its digital transformation and adjust its business model. That finding, from The 2021 State of IT: The Annual Report on IT Budgets and Tech Trends … This insight from Forrester VP, Principal Analyst Brian Hopkins aptly explains the mindset business leaders must have in 2021 and beyond: Be as agile as possible. Dependence on these tools prevents business users from efficiently analyzing, segmenting, modeling, and activating their first-party data whenever and wherever they need. This creates a challenge for businesses that want to raise capital to expand or start a new business. The 2021 Topics and Trends report shows that lifestyle topics and trends for the UK, Canada and the United States revolve around the home, reflecting the reality of life in a pandemic. One solution for raising capital has been crowdfunding, blockchain technology, and other decentralized finance options. Before joining the BlueCrew, she was an analyst at Forrester Research where she covered business and consumer technology trends and the fast-moving marketing tech landscape. IDC’s Technology Trends For 2021 VR environments will increasingly be used by online retailers to provide immersive, feature-rich shopping experiences. Member Article. BlueConic provides companies with a single repository of all relevant data for individuals and enables marketing to put customer identity at the heart of their engagement strategies. I believe every business around the world needs to be ready for these trends. Across Fjord Trends 2021, the over-arching theme is mapping out the new territory. Instead, they will become the kind of company … As disruptive as the coronavirus was to business, companies are recognizing the environmental crisis could be much more damaging to the world as well as the bottom line than the pandemic. Reem had plenty of advice to share with other large organizations looking to digitally transform with a pure-play CDP during our joint MarTech Conference 2020 session: “Take the time to identify the roles of people who will be using the CDP. Businesses will evaluate their business processes to see where they can take people out of the process when they aren't adding … Over the last few years, data volumes have grown massively. International shopping has affected by the Covid-19, and many people have got value within their communities. 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In 2021, I expect that white-collar automation will be a trend as we consider what bits of a lawyer, doctor, or other white-collar professional's jobs can be given over to computers and smart robots and delivered through automated interfaces. In 2021, there will be a big push toward a more authentic presence on social media and one that's less curated by social media experts, such as real behind-the-scenes looks at a company. He helps organisations improve their business performance, use data more intelligently, and understand the implications of new technologies such as artificial intelligence, big data, blockchains, and the Internet of Things. Despite the human and economic toll taken by the coronavirus, 59% of business buyers expect their company’s revenue to remain steady or increase next year. If you would like to learn more about technology trends, then have a look at my new books: Tech Trends in Practice: The 25 Technologies That Are Driving The 4th Industrial Revolution and The Intelligence Revolution: Transforming Your Business With AI. It’s a big thing for small business across BC, and the trends hope to continue in 2021 … Meanwhile, these same leaders are also bracing for the impending cookie-less future. One of the major business trends for 2020 was the expansion of AI technology, and that will only grow in popularity in 2021. He. Business analysts, data scientists and engineers … Statista reported that global e-commerce will grow to about $5 trillion … E-commerce Is Dominating. The pandemic made increasing business agility even more urgent. … In 2021 and the years ahead, business leaders and tech decision-makers (e.g., marketing ops) won’t ground their martech decisions not with checkboxes to compare features. How 9 global business leaders see 2021 business trends unfolding . Late last month, Gartner Inc., a leading research and advisory company, announced its predictions for the top strategic technology trends that organizations need to explore in 2021. “The … In 2021, a number of business breakthroughs and trends will become available to the public, for example: test 1; Stronger Customer Authentication implements new frameworks for identity … Therefore, every company needs to rethink operations, environmental impact, and their products and how they are being used. As 2020 is drawing to a close, it is important for businesses to take time to reflect on this challenging year and identify the trends and opportunities 2021 … Looking beyond decision-makers’ improved thinking and approaches regarding tech investments, their reshaped stacks and modernized mix of tools will also lead to a newfound ability to drive true digital transformation across their businesses. For some of us, its already here. Three investment trends for 2021 After a chaotic year, there is hope for a happier, healthier and refreshingly normal new year – even on the stock market. The 10 Biggest Business Trends For 2021 Everyone Must Be Ready For. Factoring in the massive drive and demand for digital content: without a second doubt, a business must stay ahead of the marketing curve in 2021. Cory has spent her career on the cutting edge of marketing technology and brings years working with Fortune 500 clients from various industries to BlueConic. But the innovation and adaptation displayed by businesses — from SMBs to enterprises — has certainly been inspiring to see. Rather, these executives and technologists will consider the operational efficiency and strategic value a technology will provide to users and teams throughout their organizations. SEO is constantly evolving through the years. Many companies also use execution tools like journey orchestration platforms and campaign management systems that are limited in their data scope and narrow in their activation. But with tragedies come great new opportunities. Here are a few technology and business trends that we will see in 2021. Influencer marketing is like celebrity endorsement prevalent … Businesses across industries still rely on backward-looking databases like data warehouses and compliance-oriented master data management systems. Many people have got value within their communities insights may be helpful for other companies to in! For many companies today … remote work on the Rise science … business trends that we will see 2021! Purpose and meaning in our jobs and clothes other decentralized finance options a portfolio of investment trends agility. Due to COVID, companies had to temporarily close stores — from SMBs to enterprises — has certainly been to. 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