These obviously take more time and money, so it’s important to have a good structure of survey questions and objectives going in. She may be willing to pay a little more for something that is high-quality, versatile, and easy to clean. Required fields are marked *. Results inform actual product design to messaging and executional marketing tactics. Inspired to create accessibility and knowledge of the Kenyan fashion brands, TDS was created to search, tell their story and bring them closer to the consumer. See reviews, photos, directions, phone numbers and more for Target locations in Lansing, MI. Starting with very precise need or group creates a loyal customer base which you can either grow on or utilize to expand your target market once momentum is achieved. Value Chains: Value stores are a retail format that sells inexpensive items, at a single or limited number of price points. It’s also good to know how they would communicate with their friends to give you referrals if they really loved your product. Market Segmentation. Understanding the Importance of Ecommerce Target Audience. Hopefully, you’ll start to see certain audiences trending more strongly in performance than others. The numbers for each category are based on the existing customer base of local shoe and accessory stores. To get specific with whom your target market is, you’ll have to identify several aspects about your ideal customer. 1# Marketing for Clothing Store Strategy — Communicate with Your Target Audience It’s essential to open EFFECTIVE lines of communication with your target market. On the other hand, you don’t want to start with too narrow of a target audience, unless you’re selling a highly specific product that’s only intended for a select few. It targets the people who are looking for trendy clothes … Marissa is a consultant and advisor to startups and emerging brands on all thing brand and digital marketing. If you have Conversion goals set up for when people make purchases on your site (which you should! Location is important for both online and brick-and-mortar stores. The median for household income stands at $58,000 and around 80% of Target … Stay woke! See reviews, photos, directions, phone numbers and more for Target Stores locations in Flushing, MI. Big T Boots is a producer of cowboy boots that was founded in 1915 by 'Two Ton' Tex Pickett, a cowboy from the Old West. Then, continue to test it over time, and keep improving it. Knowing where these customers are founds, is the precursor to any marketing activity. Being privy to what works and what needs tweaking in your business can not only make your marketing and selling strategies top notch, but it also makes sure you’re selling something people essentially want; on or off trend. What would you like them to think about your brand? Doing this target market analysis pre-brand-launch can help you understand your niche; their expectations and needs/wants. women of any age. It’s wise to define your target audience for your fashion startup as soon as you can. And once you have your audience identified, your online business will reap the benefit of intelligent, unique marketing . That means listing each of its features and the benefits they bring. In fact, you may actually want to build a few. The Designers Studio connects you to the world of Fashion & Design in Kenya. Women’s outdoor wear has grown into a billion dollar niche in the clothing industry. According to an article on The Balance, your research should be able answer the following questions: What do they think about your current brand? Free shipping on orders $35+ or same-day pick-up in store. The target market is composed of men and women, 18-40 years of age, with mid-range incomes. Our Market Goals. Online research is a wealth of information on specific target markets. That is not a good use of your marketing budget or time, because you’ll be spending ad dollars reaching people who are not a good fit for your product. Thus, here are a few things you need to consider when creating distinct types of customer personas to represent your clientele: Before you can analyse your customer, you need to understand your product first. idea about who your target market is–who you designed clothing for and who’s currently purchasing your clothing line. Choose contactless pickup or delivery today. For example, if your target market is young professional women between the ages of 20-30, you can probably guess that they’re buying fashion brands that they can wear to work. Notify me of followup comments via e-mail. The TDS goal is to showcase, celebrate and promote the local fashion industry. To get specific with whom your target market is, you’ll have to identify several aspects about your ideal customer. Market … Please check your inbox or spam folder to confirm your subscription. But who are you telling exactly? This research will also help you to understand if you have a large enough audience for what you’re selling. 304 E Grand River Ave. Lansing, MI 48906. For example, if your target market is young professional women between the ages of 20-30, you can probably guess that they’re buying fashion brands that they can wear … Or you might think that your leggings could be popular with younger women who wear them as a fashion statement, as well as middle-aged moms who wear them for their day-to-day routine. But if you do not spend enough time and effort identifying your primary target market with laser like precision then all subsequent time and effort put into your marketing activities may be leaky and end up having an opportunity cost. The popularity of the Internet has launched a number of online stores for women’s outdoor wear but no … ... Chierie International Market - CLOSED. It’s very important not to just let your hypothesis stand on its own without testing. Either way, looking at these brands will give you a better sense of the messaging, targeting, and branding that connects with your target customer. You can gather your information in an informal manner or take a more text-book approach; if the result is as thorough as possible. Fortunately, platforms like Facebook Advertising and Google Adwords have made it unbelievably easy to test these audiences without having to spend large amounts of money. Sometimes you’ll be surprised by the customers who find you, and that’s great news. Either way, looking at these brands will give you a better sense of the messaging, targeting, and branding that connects with your target customer. 25. Write marketing copy that is relevant to your target customer at her life stage. You want to make sure that your marketing budget continues to go to the right place. The future belongs to those who believe in the beauty and reality of their dreams. Look for influencers to partner with who embody that lifestyle. Your email address will not be published. Once this is done, list the corresponding person whose life would be made easier by that benefit. What is their basic demographic profile: age, gender, location? It helps to sit down and write this down as an exercise, by walking through the questions above and answering what you can. A well-defined target audience is a bit flexible. From tees, jeans and school uniforms to skirts, dresses and ready-to … These obviously take more time and money, so it’s important to have a good structure of survey questions and objectives going in. We recently addressed competitor research in thisarticle. On the other hand, you don’t want to start with too narrow of a target audience, unless you’re selling a highly specific product that’s only intended for a select few. Reaching Target Markets. Next, you can research using a few different methods, depending on how much time and resources you have available. Test different age brackets, interests, geographic locations, even gender, if that makes sense for your product. It’s also important to continue to optimize and refresh that definition often. Once you’ve defined your target audience, this will drive how you create your marketing message and content. Think about whether your customer will see herself in your brand when she sees your marketing content. Not only are you looking for ways to engage with your target market, but you also need to know how they will communicate with you if they have questions or concerns. Shop Target for Men's apparel, accessories & shoes you will love at great low prices. The data here includes demographics, interests, device/platform, geographic location, and more. TDS sell a lifestyle, a story and shift in mentality. Your target market is not going to be all women over the age of 18 if you’re selling a dress, even though it might. Often, small business owners wonder why they are not having sales a… What forms of communication do they use to express themselves? We strive to redefine the African story by choosing to invest in what they believe: Africa is cool! 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