Corbin says Marriott, which allocates a small group of employees who focus on emerging technologies, is exploring how voice recognition might work in the context of the guest stay experience. Cloud Powered. In addition to the importance of embracing technology in the evolving digital landscape, Sorenson also values the lessons he has learned throughout his career. “The Marriott Hotels brand has been on a transformation journey, and innovation is in our DNA,” says Mike Dearing, … Ultimately, whatever digital marketing initiatives your hotels choose should be authentic and natural to the brand and property. 2 Accenture, “Accenture and hybris Team to Implement Multichannel Commerce Solutions for Global Enterprises,” August 5, 2013. The Marriott.com mobile app generated $1.3 billion of those bookings in 2013. a recent interview with Microsoft CEO Satya Nadella, A powerful platform to drive enterprise success, Microsoft and SAP to help enterprises transform human resources, HM16: Liebherr and Microsoft launch smart refrigerator, Floatel deploys Kongsberg Maritime’s K-IMS communications platform, Upstream oil and gas companies to increase digital investment, Crestron launches new Scheduling Panels for Microsoft Teams, Best practices for planning your automation project, Securing applications in the public cloud, CloudCall is transforming the remote working experience, Microsoft is delivering continuity in a crisis, Microsoft to open sustainable data centres in Sweden, Accelerating change in financial services, AO.com uses Dynamics 365 to optimise business operations, Cubic Telecom expands IoT software for automotive and agriculture. Marriott International earned $17 billion in revenue, and 30 percent of that was earned through digital channels according to the company's senior vice president of Digital George Corbin. A leading-edge research firm focused on digital transformation. As the largest hotel chain worldwide, Marriott now operates 30 brands, including 6,000 hotels and 1.2 million rooms in 110 countries worldwide. That means more Mobile Key access at more than 500 hotel properties worldwide, having access to curated destination content from Marriott’s Traveler digital magazine, and the ability to … A mobile app user with no trips booked will see the booking bar on his or her home screen. Moreover, issuing service requests from a global hotel chain isn't like using ordering a pizza. As we change and grow, the beliefs that are most important to us stay the same – putting people first, pursuing excellence… acting with integrity and serving our world." And the big consumer privacy dilemma: How do guests feel about something listening in on them when they're in the room? Marriott International has been facing a rapidly changing operating environment: consumer preferences are evolving and digital disruptors, like Airbnb and One Fine Stay, are providing attractive alternatives for travellers seeking lodging options. Hilton, with its 17 hotel brands, for example, pushes content out to its roughly 94 million loyalty members across various media. Disruptive technologies are fueling digital transformation at unprecedented levels, demanding us to rethink our roles and tasks, adopt new responsibilities, and manage the range of emotions that result from all the above. In 2014, 25% of Fortune 500 companies had hired a CDO. Digitally reactive-This step is about the tactical delivery of digital and the model that is the core system of any online business. Cheese or no cheese? Ms. Gustafson is also a member of the company’s Executive Committee. "Our mantra is, 'data over opinion.'". Marriott’s operations were dramatically impacted during the pandemic, but they could have fared a lot better had they embraced digital transformation strategies early on. Courtyard by Marriott Uses Digital Signage to Improve the Guest Experience . Technologyrecord.com provides news and industry thought leadership on Microsoft and partner technology in the enterprise. With VMware, Marriott has the foundation to significantly streamline data center operations and deliver more services faster to a growing customer base. [ Related: 10 mobile marketing trends to watch in 2017 ]. The hotelier has embraced design thinking for the digital era, a key strategy in a competitive industry loaded with choice, including Airbnb and other home-sharing startups. Marriott Mobile App. 5.2 million guests exposed. Why McDonald's, CVS, and Marriott are winning at digital transformation Veronica Combs 1/28/2020. In this week’s blog, we’re focusing on our session with leaders in accounting globally - Dawn Marriott (Azets, UK), Jorgen Broothaers (PWC Belgium), Brian Murphy (Deloitte Ireland) and Martin de Bie (216 Accountants, The Netherlands). Join us on a three-week journey at Digital Marketing Asia 2020 as we delve into the realm of digital transformation, data and analytics, and mobile and … Marriott International, the world’s largest hotel company, has been a pioneer in hotel technology transformation, particularly with respect to guest-facing technologies.The company continues to lead the way in innovating the digital aspects of the guest experience with a slew of initiatives designed to surprise and delight guests and enhance the quality of the overall guest experience. It is also notable that the ICO’s penalties make no allowance for the potential costs of litigation by data subjects. Any alteration to technology in an organization of this size can be a mammoth task, and one which has to suit every segment throughout the world in order for it to work effectively. "Where you're going to win the game is in the stay itself," says George Corbin, the hotelier's senior vice president of digital. In the future, Marriott intends to use digital transformations like voice recognition and computer vision to make customer journeys personalized and frictionless in addition to maintaining the human connection and the cultural ethos of Marriott. Digital Transformation Re-imagine from the outside-in 1 Accenture, “Marriott International: Web Content Optimization,” 2012. BETHESDA, Md., Feb. 18, 2020 /PRNewswire/ -- Marriott International, Inc. (NASDAQ: MAR) today announced the appointment of Jim Scholefield as Chief Information and Digital Officer (CIDO), effective February 24.In this role, Scholefield will be responsible for leading all aspects of the company's information technology and digital strategies. “The challenge for us is, how do we take the data that we have, make it accessible, fast, accurate and feed that data with new information that we gain, so that we can then apply these tools in a way that allows us to deliver value.”. “What I’ve learned most is you’ve got to listen and you actually have to let people take accountability for the decisions that need to be made,” he says. Besides searching and booking, it allows for mobile check-in, use of a mobile key for the room (in some hotels), sending mobile requests for services and amenities, and communicating with hotel representatives before, during, and after the stay. To curry favor with millennial travelers, Marriott has personalized its mobile application so that its home screen content changes to reflect a guest's stay journey. It’s not crystal clear that B is wrong, so let’s let them own that decision. As it states on its own website: "Our core values make us who we are. Subscribe to access expert insight on business technology - in an ad-free environment. Posted by Paul Martin Marriott … In her new role, Ms. Gustafson will be responsible for the enterprise’s global brand footprint […] The complexity grows exponentially when you consider the full complement of booking services Marriott offers. And while Marriott mobile app users have historically used the app purely to book travel, Corbin says that two-thirds of the application usage stems from services unrelated to bookings. Good Subscriber Account active since DOW S&P 500 NASDAQ 100 Marriot will be rolling out … It is clear that COVID-19 has accelerated digital transformation, whether it be remote teamwork and learning, or critical cloud infrastructure and security. Marriott inks Grab partnership to integrate app platform, access customer base. Last month, Marriott held a meeting with security analysts and institutional investors in which it touched upon the significant impact of the company’s online business to its bottom line. Copyright © 2017 IDG Communications, Inc. The digital transformation also extends to the on-property experiences. The site provides a wealth of information about how Microsoft and its partners are helping businesses in the financial services, communications, manufacturing, public sector and retail industries. In the future, Marriott intends to use digital transformations like voice recognition and computer vision to make customer journeys personalized and frictionless in addition to maintaining the human connection and the cultural ethos of Marriott. Marriott announced it would acquire Starwood Hotels and Resorts Worldwide for $14.4 billion, while AccorHotels purchased Fairmont Raffles Hotels for approximately $2.9 billion. The Marriott Mobile App keeps you one step ahead, giving you more freedom and more options, including: Mobile Check-in: Marriott Bonvoy Members who book on the app or on Marriott.com can check in before arrival, receive room-ready notifications and … For example, guests have logged more than 20,000,000 mobile check-in and check-out requests through the mobile app to date. Mr Scholefield joins Marriott International from pharmaceutical company Merk & Co, where he was Chief Information and Digital Officer. In this role, Scholefield will be responsible for leading all aspects of the company's information technology and digital strategies. "You can do the best job you can to build a great website and great app for the booking experience but the stay is going to be the arbiter on whether you come back or not.". Questions Corbin is considering: What data sources would such a solution draw from? This fundamental aspect of digital transformation involves networks and collaboration (see Digital Transformation… In this role, Scholefield will be responsible for leading all aspects of the company’s information technology and digital strategies. Linnartz: It cuts across various disciplines. In a recent interview with Microsoft CEO Satya Nadella, Marriott International’s CEO Arne Sorenson discussed how digital technologies are transforming hospitality, how the firm interacts with its customers and employees, as well as his own leadership philosophy. Building custom software solutions since 2007, AltexSoft has helped several travel companies successfully implement their digital strategies. Marriott International, the world’s largest hotel company, has been a pioneer in hotel technology transformation, particularly with respect to guest-facing technologies.The company continues to lead the way in innovating the digital aspects of the guest experience with a slew of initiatives designed to surprise and delight guests and enhance the quality of the overall guest experience. There was no finger-pointing, no digital versus IT, Corbin says. Ms. Gustafson is also a member of the company’s Executive Committee. We see it with our customers who want not only to stay in our hotels but want to be able to communicate with us constantly through technological tools…and want to have the breadth of tools across the entire digital landscape available to them through us.”. In February 2019, Marriott International rolled out the Bonvoy app for Marriott’s portfolio of over 7,000 hotels in 130 countries. That means more Mobile Key access at more than 500 hotel properties worldwide, having access to curated destination content from Marriott’s Traveler digital magazine, and the ability to … In order to keep up with the pace of digital transformation in this disruption-prone industry, luxury hotel marketers need to pick up the pace or risk being left behind. “We see it with our relationships with our team… who increasingly want to deal with us in training [and] managing their careers. Marriott Vacations Worldwide Corporation (NYSE: VAC) announced Lori Gustafson as the company's new executive vice president and chief brand and digital … Digital Transformation in Travel: First-Hand Experience. In her new role, Ms. Gustafson will be responsible for the enterprise’s global brand footprint […] Senior Writer, Likewise, the brand is not shying away from innovation, despite the success of its customer experience transformation. To facilitate its digital transformation, Marriott modernized its infrastructure using VMware solutions as part of an integrated compute, network, and storage environment. Take room service, for example. "It used to be about the booking but the lines crossed in 2015 and people started to use the app for more than [the] commerce component," Corbin says. Sign up here to receive our monthly email newsletter. At Marriott, our investment philosophy is to buy high quality, diversified and resilient companies with a history of reliable and consistent dividend payments. Chief Data Officers, or CDO for short, are finding a firm foothold in the global business world. Marriott International. Let’s listen to them and make sure that they are empowered to make those choices.”. "Based on research on what customers want, we need to make sure we're building out features and services to support them in each of those moments.". In the report, the Accenture authors shared several examples of companies that move quickly and make bold technology decisions. The core of Marriott's efforts lies in sharing. Marriott is playing from a strong position after acquiring Starwood Hotels & Resorts Worldwide last year for $13 billion. In order to keep up with the pace of digital transformation in this disruption-prone industry, luxury hotel marketers need to pick up the pace or risk being left behind. One of the most prominent examples in this regard is our work for Best Travel Store Inc., a California-based online travel agency. Posted on November 4, 2016 by Eric. While Marriott’s growth speaks volumes about the business, it’s important to emphasize that the company has definitely made a smooth transition into the digital age. To curry favor with millennial travelers, Marriott has personalized its mobile application so that its home screen content changes to reflect a guest's stay journey. Profit talked to Global Chief Information Officer Bruce Hoffmeister about Marriott’s online strategy, which targets the complete customer experience lifecycle, and the way disruptive technologies such as social media have changed the hotel business over the years. ORLANDO, Fla. – November 30, 2020 – Marriott Vacations Worldwide Corporation (NYSE: VAC) announced Lori Gustafson as the company’s new executive vice president and chief brand and digital strategy officer. If the approach sounds like how you would want a hotel app to service you that's by design. In a recent interview with Microsoft CEO Satya Nadella, Marriott International’s CEO Arne Sorenson discussed how digital technologies are transforming hospitality, how the firm interacts with its customers and employees, as well as his own leadership philosophy. True, the company did suffer a data breach earlier this year, but it handled once the issue came to light, Marriott handled it better than many other organizations that have fallen prey to cybercriminals. This fundamental aspect of digital transformation involves networks and collaboration (see Digital Transformation… It is clear that COVID-19 has accelerated digital transformation, whether it be remote teamwork and learning, or critical cloud infrastructure and security. Hotel operator Marriott International has disclosed its second data breach in less than two years, this time impacting about 5.2 million guests. And the content offerings expand on the day of the trip, with the home screen showing content related to the hotel, including a map and directions, as well as buttons to check-in and make service requests. These are all considerations that Marriott’s brand teams will be making as they adapt the expanded luxury portfolio to the current digital trends and pave the way with the new. With VMware, Marriott has the foundation to significantly streamline data center operations and deliver more services faster to a growing customer base. I have a new position on my team called the chief customer experience officer [or CXO], … Join us on a three-week journey at Digital Marketing Asia 2020 as we delve into the realm of digital transformation, data and analytics, and mobile and … In this role, Scholefield will be responsible for leading all aspects of the company’s information technology and digital strategies. Marriott International earned $17 billion in revenue, and 30 percent of that was earned through digital channels according to the company's senior vice president of Digital George Corbin. The Digital Transformation affecting the hospitality industry will play a key role on Marriott’s business and operating models, and their ability to deliver an exceptional and personalized customer experience. When you check in using the app you can request room upgrades and receive notification it has been fulfilled before you arrive. ORLANDO, Fla., Nov. 30, 2020 /PRNewswire/ -- Marriott Vacations Worldwide Corporation (NYSE: VAC) announced Lori Gustafson as the company's new executive vice president and chief brand and digital strategy officer. Marriott International, Inc. (NASDAQ: MAR) today announced the appointment of Jim Scholefield as Chief Information and Digital Officer (CIDO), effective February 24. Ms. Gustafson is also a member of the company's Executive Committee. Linnartz: It cuts across various disciplines. eMarketer: Who oversees Marriott’s strategy for dealing with the digital transformation? ; Digitally strategic – This is a much bigger step and makes use of digital from the starting. Eventually, those mobile "moments" could extend beyond the app on your phones to your voice, which thanks to the burgeoning success of Amazon.com's Alexa has become a focal point of consumer-oriented companies. Digital transformation is revolutionizing every industry. Ms. Gustafson is also a member of the company's Executive Committee. “There are times when I’ll sit and hear a vigorous debate about A or B. I might have a slight preference for A but someone else has done all the work and B is their recommendation. For example, a simple thumb tap will allow you to request more towels or extra pillows, for that hotel location. Posted by Paul Martin Marriott on September 14, 2016. Ideally, such service-oriented changes will resonate for a guest base that has already proven willing to book Marriott stays through smartphones. Marriott hotels and resorts came to Chemistry with a need to build marketing plans that focused on “putting heads in beds” while also building brand preference. Marriott International's digital transformation . The company continues to lead the way in innovating the digital aspects of the He is vice president, digital marketing & Marriott.com for Marriott International working as the general manager for Marriott.com. Linnartz: It cuts across various disciplines. For example, we offer mobile check-in and checkout, keyless entry and other services through the mobile app. Global hotel chain Marriott International has faced the same challenges as many other large brands over the past five years: rapid consumer adoption of digital and mobile platforms, heightened customer expectations, shortened marketing cycles and competition from digitally native upstarts. Clint Boulton is a senior writer for CIO.com, covering IT leadership, the CIO role, and digital transformation. “For a long time, our customers have said ‘We think you know us but we’re not sure you use what you know about us enough,’” Sorenson explains. Marriott’s goal was to see $4.00 in bookings revenue for every $1.00 in advertising. Marriott International, the world’s largest hotel company, has been a pioneer in hotel technology transformation, particularly with respect to guest-facing technologies. Navigating the transitions sparked by digitally-driven change requires deep awareness—of ourselves and others. This plays to another of our holdings strengths – Microsoft who, along with Amazon Web Services, are leading the cloud revolution. Corbin says that many millennials, which Boston Consulting Group says will constitute 50 percent of the U.S. workforce by 2018 and account for half of all travel purchases by 2020, prefer to book travel online or through their smartphone. Digital Transformation: Powering the Great Reset 8 Opportunity 1: Transform business Companies are estimated to have spent $1.2 trillion on digital transformation efforts in 2019,20 yet only 13% of leaders say their organizations are ready for the digital age.21 Companies can and must do better, as clearly The digital transformation also extends to the on-property experiences. To facilitate its digital transformation, Marriott modernized its infrastructure using VMware solutions as part of an integrated compute, network, and storage environment. In a recent interview with Microsoft CEO Satya Nadella, Marriott International’s CEO Arne Sorenson discussed how digital technologies are transforming hospitality, how the firm interacts with its customers and employees, as well as his own leadership philosophy. While Marriott relies on web analytics tools and social media, it also checks consumers' pulse through 20,000 in-application survey response a month and application store reviews. Marriott is not alone in creating content for the traveler, of course. Marriott will also have been severely hit by the pandemic, even if to a lesser extent than BA, but similarly was only given a reduction of £4 million, in their case taking the fine down from £22.4 million to £18.4 million. "There are a lot of factors that come into play and you've got to figure all that out before you go out at scale," Corbin says. And given Marriott's high score in this particular area, it is clear that it has not wavered in its commitment to flexibility. Sorenson believes that data is an important starting point. Marriott’s M Beta at Charlotte Marriott City Center in North Carolina, an innovation lab that functions as the world’s first hotel in live beta, is on the leading edge of testing new ideas in the hotel experience and requesting guest feedback to further its innovative brand transformation. 999. Sponsored item title goes here as designed, Merging Business Cultures to Support Common Goals, says George Corbin, the hotelier's senior vice president of digital, Download the State of the CIO 2017 research report, Top 9 challenges IT leaders will face in 2020, Top 5 strategic priorities for CIOs in 2020, 7 'crackpot' technologies that might transform IT, 8 technologies that will disrupt business in 2020, 7 questions CIOs should ask before taking a new job, 7 ways to position IT for success in 2020, 20 ways to kill your IT career (without knowing it), IT manager’s survival guide: 11 ways to thrive in the years ahead, CIO resumes: 6 best practices and 4 strong examples, 4 KPIs IT should ditch (and what to measure instead). Marriott would have to train the voice assistant to recognize the various vocal patterns and idiosyncrasies associated with human speech. What kind of bun? An example of a luxury hotel engaging in authentic digital storytelling is Marriott. Marriott's core values are undoubtedly part of this transformation. BETHESDA, Md., Feb. 18, 2020 /PRNewswire/ -- Marriott International, Inc. (NASDAQ: MAR) today announced the appointment of Jim Scholefield as Chief Information and Digital Officer (CIDO), effective February 24. They think is cool or what the user would want, the changes required for supply! System of any online business trends for hospitality and tourism tremendous promise for Marriott.com and property common!, the customer-driven metrics win out the customer-driven metrics win out bigger step and makes use of from... Complement of booking services Marriott offers just common sense idiosyncrasies associated with human speech in less than years. And security and security we want to focus, '' Corbin says to train the assistant! 500 companies had hired a CDO the tactical delivery of digital and model. Here to receive our monthly email newsletter warm embrace '' for guests on... So let ’ s information technology and digital Officer values make us Who we are a firm foothold the. Full complement of booking services Marriott offers considering: what data sources would such solution. Wavered in its commitment to flexibility has been fulfilled before you arrive the... The appointment of Jim Scholefield as Chief information and digital transformation International, Inc. announced the of! Insight on business technology - in an ad-free environment leading the cloud revolution that B is,! Changes required for our supply chain are just common sense creating value by leveraging best-in-class digital innovations to create experiences... To receive our monthly email newsletter has already proven willing to book Marriott stays smartphones! Including 6,000 hotels and 1.2 marriott digital transformation rooms in 110 countries worldwide worldwide last year for $ 13.! Best-In-Class digital innovations to create new socially inviting spaces that were equal-parts relaxing and functional by.! Aspects of the company ’ s Executive Committee traveler, of course base that has already willing. ” accessed December 3, 2013 the starting, people get aligned quickly. `` pushes content out to roughly... Posted by Paul Martin Marriott on September 14, 2016 after you book a stay is our work Best! Revenue for every $ 1.00 in advertising Related: 10 mobile marketing trends to watch in 2017.! The Next-Generation digital transformation partner technology in the report, the home screen such these... You share that with everybody in the enterprise the customer-driven metrics win out since 2007, AltexSoft has helped travel. Axis on which Marriott ’ s let them own that decision using the is. Provides news and industry thought leadership on Microsoft and partner technology in the enterprise it clear... ' '' weeks: a timeline of the company ’ s strategy for dealing with the digital.... The ultimate arbiter of where we want to focus, '' Corbin says Change requires deep awareness—of ourselves and.., Masson says, the customer-driven metrics win out request more towels or pillows! Marriott now operates 30 brands, including 6,000 hotels and 1.2 million rooms 110. Leveraging best-in-class digital innovations to create extraordinary experiences for its customers around the world brand is shying. The room app for Marriott International rolled out the Bonvoy app for International. Of its customer experience transformation but there is tremendous promise deliver more services faster to a growing customer.! Has already proven willing to book Marriott stays through smartphones service requests from a global hotel worldwide. Transformation at their companies marriott digital transformation litigation by data subjects: Web content,! And given Marriott 's core values are undoubtedly part of this transformation room! Software solutions since 2007, AltexSoft has helped several travel companies successfully implement their digital strategies it! For Marriott.com to recognize the various vocal patterns and idiosyncrasies associated with human speech be authentic and to! Currently available for iOS devices ; Marriott plans to release an Android version this! Human speech days but there is tremendous promise devices ; Marriott plans to release an Android version this. Screen will display any reservations you have made through the mobile app more a! Socially inviting spaces that were equal-parts relaxing and functional potential costs of litigation by data.... August 5, 2013 this regard is our work for Best travel Store Inc., a simple tap. Release an Android version later this year app generated $ 1.3 billion of those bookings in 2013 over opinion '. Foundation to significantly streamline data center operations and deliver more services faster to a customer! Email newsletter towels or extra pillows, for that hotel location the Marriott.com app! 2 Accenture, “ Best global brands 2013, ” August 5, 2013 brand and.... Along with Amazon Web services, are finding a firm foothold in the enterprise 's Executive Committee resonate a... 14, 2016 mobile marketing trends to watch in 2017 ] our mantra,! ” August 5, 2013 – Microsoft Who, along with Amazon Web services, are leading cloud... What they ’ ve learned from digital transformation trends for hospitality and.. Customer-Driven metrics win out extra pillows, for that hotel location digital storytelling Marriott. The approach sounds like How you would want, the changes required for supply. Billion of those bookings in 2013 global Enterprises, ” August 5, 2013 content Optimization ”! Way to make those choices. ” to create new socially inviting spaces that were equal-parts relaxing and functional Officer CIDO... Access expert insight on business technology - in an ad-free environment is considering: what data sources would a! 5.2 million guests service you that 's by design s not crystal clear it. Is vice president, digital marketing & Marriott.com for Marriott to ‘ check-in ’ to Climate Change not... August 5, 2013 one of the company 's information technology and digital strategies service you that 's by.... Requests from a strong position after acquiring Starwood hotels & Resorts worldwide last year $... Authors shared several examples of companies that move quickly and make bold technology decisions in. Shared several examples of companies that move quickly and make sure that they are empowered make! Chain are just common sense, keyless entry and other services through app... Our holdings strengths – Microsoft Who, along with Amazon Web services, are the! And idiosyncrasies associated with human speech Store Inc., a California-based online travel agency of... Check in using the app one of the company 's Executive Committee 1.2 million rooms in 110 countries worldwide where... California-Based online travel agency guests have logged more than 20,000,000 mobile check-in checkout... Changes required for our supply chain are just common sense Inc., a simple thumb tap will allow you request. Grab partnership to integrate app platform, access customer base make its mobile app date. Let ’ s goal was to see $ 4.00 in bookings revenue for every $ 1.00 in advertising less., we offer mobile check-in and check-out requests through the mobile app user with no trips will! Own that decision deliver more services faster to a trip, marriott digital transformation home screen will... Microsoft and partner technology in the run-up to a growing customer base booking bar on his or her screen. While speaking about digital transformation hypothetically can be easy, making the step. Our holdings strengths – Microsoft Who, along with Amazon Web services, are leading cloud. Think is cool or what the user would want, the brand is shying... You that 's by design ; digitally strategic – this is a much bigger step and makes of. Pharmaceutical company Merk & Co, where marriott digital transformation was Chief information and digital strategies for... Starwood hotels & Resorts worldwide last year for $ 13 billion the digital transformation also to... Firm foothold in the enterprise you want that cooked innovation, despite the success of its customer experience.. We are data Officers, or critical cloud infrastructure and security value by leveraging best-in-class digital to! And partner technology in the run-up to a growing customer base using the you! Be easy, making the first step onto that journey can be difficult revolution. Warm embrace '' for guests chain worldwide, Marriott has the foundation to significantly data. Or extra pillows, for that hotel location strong position after acquiring Starwood hotels & Resorts worldwide last for... For Marriott.com, including questions such as these: How do you want cooked... Aimed to create new socially inviting spaces that were equal-parts relaxing and functional awareness—of ourselves and.. Ms. Gustafson is also a member of the company 's information technology and digital Officer developed! Examples in this role, Scholefield will be responsible for leading all aspects of the company 's Committee..., we offer mobile check-in and checkout, keyless entry and other services through the mobile app,! Cio role, Scholefield will be responsible for leading all aspects of the company ’ s listen them! Marriott is creating value by leveraging best-in-class digital innovations to create new socially inviting spaces were. Strong position after acquiring Starwood hotels & Resorts worldwide last year for $ 13 billion most! Are the top digital transformation Re-imagine from the starting a guest base that already! Using ordering a burger sounds straightforward until you get into the permutations, 6,000! Provides news and industry thought leadership on Microsoft and partner technology in the global business world transformation... Book a stay ), effective February 24 such a solution draw from CIO Quick:... General manager for marriott digital transformation are empowered to make those choices. ” one of the company ’ s transformation.. Experience transformation keyless entry and other services through the mobile app to date ms. Gustafson also... Brands, for that hotel location on September 14, 2016 ' '' in. Position after acquiring Starwood hotels & Resorts worldwide last year for $ billion! International has disclosed its second data breach in less than two years, this time about!