It found that 79% of consumers follow brands on social networking sites to get more information. Blog marketing helps your business become a trusted source of information. How Proposal Automation Can Save Time and Increase Sales, The Sticking Points in Optimizing Your Sales Funnel for Better Conversions, Don’t Let Debt Consolidation Lower Your Credit Score, Digital Transformation: Companies Advance In Understanding Borrowers’ Behaviors, How eInvestment Can Make High-Return Investments Extremely Safe, Understanding the Chapter 11 Subchapter 5 Bankruptcy Process. If a customer searches your business on Google and didn’t find it, chances are he will look for another one. The answer isn’t simply investing in as much new technology as possible. The concept of work has evolved, to a point where businesses are no longer just points on a map, they’re constantly-connected enterprises operating from various locations across the globe. The digital shift is also easy and affordable. There are also enterprise collaboration systems that you can download for efficient communication with people in the workplace or even virtual teams scattered all over the world. Today, 95% of organisations say that a digital workforce strategy is important, and 87% of CIOs feel that simply giving employees more digital power could drive a minimum of 5% additional revenue growth in a period of 3 years. Innovative new technology like unified communications which brings dispersed applications together on the same device can make employees more efficient, productive, and satisfied. Video communication has emerged as just one of the solutions to make external and internal comms more immersive for the modern company. The study also found that the pairing of content marketing and social media marketing effectively helps businesses reach more consumers. Mobile technology can break down some of the boundaries that prevent online training, meetings, and video learning from evolving. Hail the era of indirect sales. Digital transformation is changing the way business gets done and, in some cases, creating entirely new classes of businesses. digital business transformation, which is more in line with the business aspect of the transformation. The thing about blogs is they are simple, engaging and easily builds connection with consumers. Recognizing this inevitability, 52% of CEOs and senior business executives say their organization has a digital … Let’s take a look: 1. Using analytics or the basic website tool provided by your hosting company, you can easily track how many clicks, views, or responses your product or campaign got at a very low cost. You can even track the bounce rate, which tells you how many visitors clicked on your website but left. There are many reasons why companies are making this change: Save Cost; Global Reach Today, "digital transformation" refers to how companies are reinventing themselves for the digital world. There are plenty of other reasons for the split from Silicon Valley, but these three factors paint a picture of why entrepreneurs are leaving in droves. How do you keep them safe? How many filing cabinets would a business need to keep all important documents? Digital Marketing actually levels the playing field, providing small and medium enterprises the chance to compete against the big boys and attract their share of targeted traffic. We take a look at some big-name examples. They offer a creative way of providing information with reviews and testimonials and encourage discussion and comments from readers and customers. Maintaining a website does not require a huge workforce. Administering surveys and focused group discussions to get to know your niche or your target market is a long and tedious process. How To Choose An Inspirational Banner For Your Business, Key Points To Consider Before Developing A Mobile Application, How To Thrive as a Business With Remote Staffers, How To Drive Traffic To Your Food Blog Using Pinterest. A little bit of innovation can go a long way for a digital workforce. Take Xylemas an example. Virtual Assistant: Amazon Echo – 2nd generation. Another online marketing strategy is creating and maintaining a blog. For many businesses, “going digital” means that your paper processes become digital processes. 3. Instead, it’s about taking your own distinct digital transformation (DX) journey, based on what you know about your employees, and what they need for productivity. Noah Weidner is a restless self-starter with a vehement interest in all things that make the world go around: culture, politics, economics and all the people in between. Going digital requires dedication and commitment from every person. As such, employees are more dynamic, diverse and empowered than ever before. The right digital workplace strategy allows enterprises to bring down the communication barriers in their enterprise, and transform staff experience for greater growth, productivity, and innovation. It also found the total sales from pure digital marketing generated a $12.5 billion optimal profit. Filing and archiving information the old way does not only take too much time but highly inefficient. By going digital, companies can bring more than just their workforce together, but also their entire architecture. Why You Need a Sales Funnel to Become a Top Sales Performer. But in the digital age, patients are focusing on prevention and maintenance, and demanding information about their health more frequently. The key here is to find out how your staff prefers to communicate before implementing anything new. An outstanding title can increase tweets, Facebook Likes, and visitor traffic by 50% or more. Essentially, it’s a move towards a more advanced workplace, driven by several key trends: As workplace demographics continue to shift, employers are embracing technology to facilitate a multi-generational workforce, adapt to the growing demand for mobile devices, and explore opportunities for increased productivity. All data and paperwork could be stored in a computer system, backed up with an online storage or an external drive. Would you like to write for Tweak Your Biz? By having online presence, you will get valuable information such as the number and demographics of your visitors — what they like, where they are from, and so on. Going digital will also allow a business to embrace a confluence of trends such as social media, search engine optimization, and display advertising or what is called content marketing. According to Deloitte, not only would 64% of employees be happy to get paid less if they could work away from the office, but organisations implementing strong digital tools see as much as a 20% increase in employee satisfaction. When Sales Slow Down, How Will You Respond? And, there’s no doubt that the process takes time, investment and patience. Tweak Your Biz is an international, business advice community and online publication. Yes, there’s probably none. Through the years, content marketing had grown to a $44 billion industry in 2013 according to the Custom Content Council. As the lines between the physical office and employee productivity continue to blur, firms have begun to embrace and implement new technology that breaks the shackles of the standard single-location company. Communication has expanded. Is it time for you to embrace a digital workforce? In this post, we are going to take a look at the success cases from different industries. In fact we hear a lot about the digital landscape or the digital workforce or digital marketing. For companies everywhere, a key phrase of the digital age has taken over. This foundation is made up of two elements: Mind-sets. By blogging on a regular basis, brand connections are strengthened. The key is to implement a strategy for secure and versatile communication before your employees start to use their own devices, without your input. Ultimately, today’s companies no longer have a choice of whether to embrace digital workforces or not. Five reasons why digital transformation is essential for business growth Whatever a company’s vision for the future, it must include digital transformation in order to grow “Going to work” doesn’t just mean turning up at the same bland office every day and sitting at a desk. Data Center Proxies vs. Its techniques are preferred by a growing number of brand marketers because it tells a story. “Going to work” doesn’t just mean turning up at the same bland office every day and sitting at a desk. The top three “trending” industries prove that online visibility translates to business visibility. If you would like to know more about why going digital is important to raise awareness of your business, visit our interview with Manchester’s own SEO expert Andy Kinsey. Readers can engage using the platform that suits them best. How Instagram and Facebook Help Business to Generate More Sales? So if one thing is clear it’s that digital is driving business and that to succeed in your vertical you need to be on top of your game in this most important sector. Companies that fail to keep up with market-changing innovations run the risk of going bankrupt. With digital marketing, small companies now have the resources to perform sales and marketing processes that were previously available only to large corporations. There are several facts and statistics about Digital Transformation and its importance for modern companies. But it’s not true that taking business online and doing digital marketing is expensive. This way, you can develop a change implementation plan that aligns with your existing infrastructure. Some of the statistics are below: In the year 2014, about 88% of digital strategists and executives stated that their business or company was going through a formal digital … Help your customers find you, help them appreciate what you do, let them talk to you, and make the experience quick and easy. There’s more to the connections we make each day than the conversations we have on the phone. I mostly address young professionals, educating them easy to digest content about investing, technology, and home improvement. Noah Weidner. SuiteCRM Installation Guide for New Users, report by the Altagamma-McKinsey Online Observatory, Advertising concept: computer keyboard with word Digital Marketing on enter button background, 3d render, 7 Winning Formulas For Writing A Headline That Converts, Use Digital Marketing to Help Grow Your Local Business, How Digital Marketing KPIs Stand to Increase Sales, It is no wonder that research firm IBISWorld identified. For companies, a digital business strategy is viewed as means of transforming their business, streamline processes, and making use of technologies to enhance their interaction with customers and employees, and deliver excellent customer experience at the same time. Most digital workforce experiences will include a consideration of: Communication is always at the heart of business transformation. That is one of humanity’s absolute truths — people are impatient, people are hungry for information, and people want it with just one click. 7 Business Takeaways from 14 Digital Transformation Statistics • Investment Is Increasing. A digital content may contain links, visuals, videos, and other multimedia. However, ultimately, it’s the businesses that adapt and adopt that are … Defining a digital workplace is tough. It should incorporate a broad swath of how companies operate… People and culture lie at the heart of any workplace performance, and the more solutions you have available for efficient communication and collaboration, the easier it will be for your company to evolve. This traditional way of office communication is a colossal waste of time. The concept of work has evolved, to a point where businesses are no longer just points on a map, they’re constantly-connected enterprises operating from various locations across the globe. Going paperless will not only save your business money but will also save the environment. Digital marketing is considerably less expensive than other marketing methods. That is no surprise since it also found that 61% of customers say they feel better and would likely to buy from a business that offers custom content. Some of the destinations are a bit surprising. The final element of our definition of digital is about the technological and organizational processes that allow an enterprise to be agile and fast. 7 Easy Tips to Increase Repeat Visitors to Your Blog, Here’s How Social Media Marketing Boosts Your SEO Results, Benefits of Analytics in Corporate Wellness, How To Set Up An Employee Share Option Plan, Employee Training Can Be Your Path To Stability During Uncertain Times, Security Concerns to Consider When You Let Employees Work from Home, 5 Pet Business Ideas That Let You Share Your Love With Them, Factors To Consider Before Buying the Best Term Insurance Plan, Car Insurance Shouldn’t Be Just an Afterthought, How to Make Money from the Comfort of Your House, Review of SciURLs (Science News Aggregator). Video can make presentations, collaboration, and meetings more engaging and effective by providing a deeper face-to-face experience regardless of where participants might be located. Thinking in this way shouldn’t be limited to just a handful of functions. Generate great titles for your articles and blog posts with the Tweak Your Biz Title Generator. It is easier to track the progress and success of a business when it is online. In leading sectors, digital and mobile aids help workers do their jobs more efficiently, and routine tasks are digitized at the same time as new digital jobs are created. Going digital means that you understand the hardware … Gartner predicts that, by 2025, every industry will be transformed by digital business. Going digital is very expensive. The IDC estimates that 40 percent of all technology spending will go toward digital transformations, with enterprises spending in excess of $2 trillion in 2019. Everyone is online so why aren’t you? Depending on who you ask there are plenty of different translations of this term, ranging from the “interconnected web of technologies” employees use to do their jobs, to the natural evolution of a workplace environment. How long would it take an employee to browse through them whenever necessary? As the marketplace continues to evolve, the businesses that get ahead will be those who can replace the confusion and chaos of the traditional employee experience, with a unified system, accessible from any location and any device. They’re not thinking about a big, bold aspiration that just satisfies today, makes me “me too” with my competitor, or is an incremental way of thinking about it. Using creative digital solutions gives you a competitive edge in your business world and a proper digitalization plan can help reinvent processes, improve quality and promote consistency. With more and more customers doing online research before making a purchase, the returns on investment for online marketing is on a roll. I also share the latest and upcoming trends in the global market. Putting money aside, the greatest universal benefit that technology has given businesses is that it has made it easier to connect with other people. 4 Reasons Why Companies Go Digital To Survive COVID-1 COVID-19 may be challenging brands and retailers across the world but those that have invested in building out digital capabilities are continuing to generate sales and engage with customers at a time when commerce has otherwise ground to … Today it is read by over 140,000 business people each month (unique visitors, Google Analytics, December, 2013). One of the things I see those companies that are starting to get some momentum on digital transformation do is they’re aiming where the ball should be. This was the result of a 2012 Digital Influence survey which points to the dependence of consumers to internet and shopping research. This includes social media, analytics and project management interfaces. Most enterprises are in the midst of a digital business transformation meant to keep themselves competitive in an expanding digital market. If you’re not yet online and digital, you are missing out on a lot of opportunities. The question is: Where are all these entrepreneurs and their tech companies going? 4 popular destinations for tech companies. A report by the Altagamma-McKinsey Online Observatory found that 20% of online and in-store sales were driven by online marketing. This is much cheaper than keeping loads of files in a cabinet or storage. Work for the modern environment is no longer a destination, it’s a commitment to reaching unified goals shared by a constantly connected, but ever-more dispersed group of individuals. What Are Reverse Mortgages and Home Equity Loans? Failing to plan in that field comes with a … I can’t invest that much. Why Sports Betting Companies Are Going Digital. A recent Nielsen survey found that mobile device users spent 30% of their time on social media. This could even go higher as new technologies are incorporated into the lives of customers. The name of the game in business today is digital. For some companies, digital transformation may be seen as a costly and unnecessary commitment. Is New Car Technology Really Reducing Accidents? Businesses have always had to disrupt themselves, but now, in … Its techniques are preferred by a growing number of brand marketers because it tells a story. Going digital doesn’t mean having a website, or having a Wechat account that sends fliers. Understanding the new, digital customer experience; 3 ways to get started with a digital transformation strategy; Digital transformation is forcing companies to change their business models and adapt to the new market reality. There are a lot of computer software and applications that are available to help you get more organized and get rid of the mess. On the business front, the average employee goes through 10,000 sheets of paper per year or $80 cost per employee per year. So, how do you create your own digital workforce? The people using the technology in your organisation need to find it as empowering and supportive as possible if they’re going to give customers the level of service they’re looking for. Digital technology evolves every day, and with each improvement comes increased productivity for businesses. Digital Competition – Companies are under ever increasing pressure to compete digitally, and long established business models are being disrupted by “born digital” start-ups Customer Expectations – Customers expect a good experience across all touch points, you must ensure their interactions are seamless and exceptional Specific prices vary based on what you’re doing but ad spend tends to be lower than other forms of marketing. The influence of the Internet and digital media is undeniable. Going digital is a convenient and effective marketing strategy because of its low start-up costs, extensive reach and popularity. With digital transformation, companies are taking a step back and revisiting everything they do, from internal systems to customer interactions both online and in person. Finally, the move to the digital workforce means embracing the huge amounts of information you already have in your business. I am a futurist who spends most of her time monitoring social behavior in search for new consumer and trends. Introducing the Digital Workplace: Why Businesses are “Going Digital”, Microsoft Teams December Update 2020 - Christmas Special, UC Trends 2021 - Harry Moseley, Global CIO, Zoom, Streamlining UC & Collaboration Environments in the Digital Workplace, UC Trends 2021 - Lorrissa Horton VP & GM of Webex Strategy and Online Business, Cisco Collaboration, Enhancing CX with Microsoft Teams and Vonage, Reinventing Voice Artificial Intelligence with AudioCodes, Why Avaya Redesigned Avaya Vantage During the Pandemic. Information can even be implemented in the form of virtual assistants that offer contextual support to employees. Over … Actually, digital marketing is much cheaper than offline marketing. See our review of 2013 for more information. Residential Proxies: Which One Is the Best? As smart mobile devices become more essential in the consumer world, employees expect to be able to access the same technology in their business lives. The workplace has changed. EPOS Audio Summit – 4 Day Virtual Event – ON DEMAND, Talking Teams – Microsoft Teams Direct Routing Event – ON DEMAND, SAVE THE DATE – UC Summit 2021 – 25th January 2021. By going digital, a business or company provides its customers a varied reading experience. As a result, healthcare companies are being proactive by investing in wearable technology devices that can provide up-to-date monitoring of high-risk patients to determine the likelihood of a major health event. The U.S. Environmental Protection Agency estimates that some 5,260,000 tons or 10.5 billion pounds of paper products were wasted and recycled in 2010. The more information any business has, the more powerful it becomes. Increased Interaction With Customers. Here is a closer look at the top three reasons why all companies need to embrace technology as soon as possible. One company that I've come across has come up with a pretty good basis for a definition of digital in their marketing literature. How long does it take to print a document, walk it over to the fax machine or to another office and wait for receipt? Having a digital communication system will allow employees to be more productive and focus on other tasks sooner. As events have been shuttered due to COVID-19 companies have moved to a digital event strategy. While many companies are still struggling with how to channel their digital ambition, there are others whose strategies stand out and who thanks to embracing new technologies have strengthened their empire. A look into the pivots being made and what companies need to consider when moving to digital … Most companies are jumping on the digital bandwagon without understanding what it is really doing for them and what the consequences are. I use the information to create viral and useful content. Employees who work in digitally-advanced environments are more motivated and productive, and an upgraded workforce can deliver endless opportunities, including: The statistics around digital working speak for themselves. It means implementing the analytics, AI, and other solutions that can take advantage of everything from your buyer journey details, to the conversations you have with customers. Being digital is about using data to make better and faster decisions, devolving decision making to smaller teams, and developing much more iterative and rapid ways of doing things. Here are the reasons why you should ditch that fax machine and go digital: If it’s not on Google, it does not exist, at least according to 89% of consumers who turn to search engines to find information on products, services, and businesses before making a purchase. Going digital will also allow a business to embrace a confluence of trends such as social media, search engine optimization, and display advertising or what is called content marketing. BYOT, BYOA, and BYOD solutions are becoming increasingly common considerations for forward-facing brands. Images: ”Advertising concept: computer keyboard with word Digital Marketing on enter button background, 3d render/ Shutterstock.com“, __________________________________________________________________________________. Are You Getting the Most Out of Your Lead Management? The momentum is also on the digital’s side as these numbers are expected to reach $27.8 billion in the next five years. What’s interesting about this is that it’s not the companies that are driving this change. Gone are the days of direct sales. Going digital makes it so much easier to interact and … While utilizing digital channels such as social media, ecommerce sites, and blogs can be extremely helpful for increasing reach and revenue for most businesses, digital channels are … Name a business that does not have a website, a blog, or even its own account on Facebook or Twitter. Ans– A lot of business owners have the cost factor in their mind. This consolidation of the company processes and operations enables the business to connect with their target audience and satisfy their needs. While the ability to work from home is a benefit many employees value, many companies lack the technology infrastructure structure to offer that capability without some sacrifices to … While improving customer experience (CX) is the end goal of many organisations today, the first thing you need to do to get a better customer experience, is support your employees. November 23, 2020.